The third-generation product, “TODOMEBAS MF” liquid, made by Farmhannong’s original molecule Metamifop, was launched in Japan on 17th June by Farmhannong’s partner, Kaken Pharmaceutical Co., Ltd.
TODOME MF, which was first launched in 2018, has a formulation containing an emulsion and granule of Metamifop single products. Last year, the company also introduced the premix product, “SHIAGE MF” granule, which broadened its herbicidal spectrum.
Metamifop is rice herbicide that offers excellent safety and shows good weed control efficacy, not only on resistant grass weeds resistant to existing herbicides but also against hard to control weeds.
The newly released “TODOMEBAS MF” is a more effective control product due to the addition of bentazone, which has excellent broadleaf weed control efficacy. It also offers excellent performance on grass weed over the five leaf stages that are very difficult to control, as well as broadleaf. Because of its excellent safety, it shows no phytotoxic symptoms on rice, even after using for 15 days from transplanting.
Tsukasa Fujimaki, General Manager of Kaken, said, “TODOMEBAS MF, a new premix formulation, was launched in the rice herbicide market during our third year anniversary after the first registrations of Metamifop products were completed in collaboration with Farmhannong. We are excited and confident that this series of Metamifop products will provide helpful solutions and benefits to farmers seeking exceptional control of grass and broadleaf weeds.”
Metamifop has had a good reputation in the Asian market since it was first released in South Korea in 2009, as well as in China, Japan and Thailand. Moreover, since last year, exports to India and Pakistan have expanded and sales volume has more than tripled compared to 2018. Metamifop is currently exported to 15 countries, including China, Japan, Thailand, India, Pakistan, Vietnam, the Philippines and Ecuador, and will be registered in Kazakhstan next year.
Jeff Kwon, Vice President of Farmhannong, said, “Our export volume to Japan is steadily increasing, due to the good feedback we obtained related to Metamifop, which is a new herbicide with excellent control of various weeds and is safe to use on rice.”
Farmhannong, whose CEO is Lee Yoo-Jin, is the only South Korean company equipped with the technology and production facilities to develop new crop protection molecules, and has launched five new molecules, including Metamifop.