European Belchim’s acquisition of North American Engage Agro – an ideal match
Jan. 23, 2018
- Grace Yuan
Grace Yuan, editor of AgroPages. Email: firstname.lastname@example.org
Engage Agro USA, LLC was formed in 2011 under the same business model as Engage Agro, one of the largest distributors in Canada. Engage Agro, established in 1995, had earlier chalked out deals with large crop protection vendors, such as Ciba Specialty Chemicals, Syngenta, Bayer, BASF, and their suppliers like Nisso, ISK, and Mitsui Chemicals. Engage Agro had always focused on business performance, and tried to access niche markets, which others overlooked. Engage Agro USA, LLC had its own specialty product portfolio with a line of products including Integrate® Soil Surfactant, Parka™, Spin Aid® and Cosavet® DF Edge, and PollenShield™, just to name a few. Late in 2015, Engage Agro USA combined under the leadership of Engage Agro.
After the alliance with Belchim in 2016, Engage Agro gradually changed its business idea. Apart from the continued performance in niche crop markets, they actively moved toward the cultivated crop market covering corn, soybean, cereal grain and rapeseed, which further enhanced its market position in the North American market.
Jos Testers, the president of Engage Agro, in an interview with AgroPages said, “Engage Agro focuses on the North American market. We needed to cooperate with large international companies. Belchim is a desirable partner for cooperation from a strategic, as well as cultural perspective. Strategically, this Belgium Company has a 30-year history, which is very similar to Engage Agro. Their CEO, Dirk Putteman, is aggressive and ambitious, and they have not only built good supplier relationships, but are spending a large sum of money on the development of novel compounds. Culturally, Dirk prefers efficient and smart talents. This is a good match with our corporate culture.”
In regard to strategic planning, product combination, distribution, and service, the present performance of the cooperation has shown it to be a perfect match between the two companies. The Engage Agro portfolio(s) as well as the technical experience of the sales team has enabled Belchim Crop Protection to fulfill its desired expansion into North America.