Sell Agro launches two adjuvants at Farm Show 2025

Brazilian company Sell Agro, a specialist in application technology, announced the launch of two adjuvants during the Farm Show 2025. 

The event is one of the largest agribusiness fairs in the Brazilian state of Mato Grosso and received special coverage by AgroPages.

The first new product to be introduced is Oleum Sell, a high-purity mineral oil free of sulfur, aromatics, and naphtha, developed to enhance the penetration of agrochemicals into the waxy layer of leaves.

Alexandre Gazoni, Agronomist and Commercial Director of Sell Agro, explained that this advanced formulation enhances the efficacy of pesticides, reducing evaporation losses and improving the absorption of active ingredients by the plant.

"Additionally, its composition is 100% compatible with different types of agricultural mixtures, eliminating common phase separation issues and ensuring a more uniform and efficient application," he emphasized.

Olivum, on the other hand, is a biodegradable vegetable oil formulated to provide greater spread and adhesion of applied droplets, reducing losses from runoff and rain wash-off. "With a high concentration of natural surfactants, Olivum enhances the action of agrochemicals and improves nutrient absorption by plants, making it a sustainable and efficient alternative for various crops," the specialist detailed.

In addition to innovations in adjuvants, the company's booth also featured the Pod Aplicar studio, an exclusive space for generating agribusiness-focused content. During the four-day event, industry experts and farmers participated in lectures, interviews, and panels on technology, best agricultural practices, and the challenges of efficient spraying.

According to Adriano Mendez, Marketing Coordinator, participating in the fair is a strategy to strengthen ties with producers and disseminate relevant information for their daily activities. "This is an environment for knowledge exchange and innovation. Our launches are the result of extensive research and development to offer products that truly make a difference in the field," he added.

About Farm Show

Held since 2015 by the Rural Union of Primavera do Leste, the fair has established itself as one of the most important in Brazil. In its 9th edition, the event brought together companies from various agribusiness segments, including pesticides, storage, irrigation, livestock, machinery, and heavy equipment. With a 30-hectare structure, the fair featured technological showcases, lecture spaces, and a vast exhibition area for business and networking opportunities.

(Editing by Leonardo Gottems, reporter for AgroPages)