Oct. 17, 2024
ANPII has rebranded to ANPII Bio—National Association for Promotion and Innovation of the Biological Industry. With this rebranding, the entity is expanding its scope to encompass all biological products used in agriculture, not just inoculants.
The association has grown from eight members in 2022 to 29 in 2024. Moreover, the new brand announcement represents a significant milestone for the bioinputs market, which is currently estimated at over 6 billion reais - with 80% in biodefensives and 20% in bioinoculants. Together, these segments are projected to grow by 16.6% annually in treated areas in Brazil until the 2027/28 crop season, representing the fastest-growing segment in the input sector.
"The brand change was announced during the annual Ordinary General Assembly, held in Londrina (PR) last June, reflecting a need for modernization and expansion of ANPII's scope, the first biological association in Brazil. With the growing demand for bioinputs and technological evolution in the agricultural sector, the entity realized the need to reposition itself to better represent the diversity of biological products and solutions transforming agriculture. The rebranding to ANPII Bio symbolizes this new phase of growth and innovation, positioning the entity as a representative leader in a rapidly expanding market," explained Larissa Simon, Director of Operations at ANPII Bio.
According to her, the rebranding also marks the beginning of a new phase, with robust investments in sector representation, promotion of biological technologies, continuous research and innovation, and dissemination of knowledge about biologicals. The implementation of specialized legal support in tax and fiscal areas was also announced, providing more security and guidance to members.
"Our goal is to empower companies to innovate with excellence. By joining ANPII Bio, companies take a leading role in regulatory and scientific issues, advancing the biological sector in Brazil. We want to ensure that our members have the best conditions to develop cutting-edge biological technologies, promoting sustainability and efficiency in agriculture," Larissa Simon said in conclusion.
Founded in 1990, ANPII Bio stated that its mission is to promote biological nitrogen fixation and plant growth promotion as strategic technologies for sustainable agriculture. Over time, the entity evolved and, in 2024, aligning with the natural dynamics of the market, expanded its scope to also serve the area of biological pesticides amid a scenario of growth in the use, production, and export of these products, "solidifying Brazil as one of the main global markets for biological inputs."
(Editing by Leonardo Gottems, reporter for AgroPages)
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