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John Deere announces production of See & Spray Select smart spraying in Brazilqrcode

May. 21, 2024

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May. 21, 2024

John Deere
United States  United States

The agricultural technology multinational John Deere has announced that it will start producing the See & Spray Select smart spraying tool in Brazil. This system utilized computer vision, artificial intelligence, and machine learning to apply herbicides in the exact required quantity and only where necessary. The solution employed 30 cameras installed along the spraying platform, which is more than 30 meters long, significantly increasing efficiency in weed control. In tests conducted in Brazil, the company highlighted that the See & Spray Select demonstrated a potential maximum reduction of up to 97% in using non-residual herbicides.


According to the multinational, the new tool contributed to the sustainability of production and provides economic benefits for farmers. The company explained that the Brazilian production of See & Spray Select was made possible by an investment of over BRL700 million in the factory in the Brazilian state of Goiás.



The project aimed to expand the existing infrastructure, enabling it to "meet the growing global demand for food," John Deere justified. ″With this unit expansion, we will add over 20,000 square meters to the current 69,000 square meters of the plant,″ explained Edison Drescher, director of this John Deere factory. 


He explained that approximately 400 new jobs are expected to be created from this investment over the next 60 months - 100 direct and 300 indirect to accompany the company's exponential growth in Brazil. ″With the various investment announcements in Brazil this year, John Deere reinforces its commitment to technological innovation, sustainability, and the development of Brazilian agriculture,″ said Antonio Carrere, vice president of Sales and Marketing for John Deere in Latin America. According to him, the company is constantly thinking about tropical agriculture to meet the needs of its customers, the Brazilian farmers.

Antonio Carrere.jpeg

Antonio Carrere

Ronaldo Caiado, governor of Goiás, stated, ″this new investment in the expansion of its factory is significant″ and that the Government of Goiás is a partner in this initiative. According to him, the government will provide infrastructure, security, and agility in analyzing the necessary processes so that, within the bounds of possibility and legality, the plan to generate hundreds of new jobs and development in the region can be realized as quickly as possible.

(Editing by Leonardo Gottems, reporter for AgroPages)

Source: AgroNews


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