Insecticides (India) Limited unveils 'Mission' insecticide to combat lepidopteran pests in crops

Insecticides (India) Limited (IIL), a prominent crop protection and nutrition company in India, has unveiled a cutting-edge insecticide named 'Mission'. This innovative product is highly effective in controlling various lepidopteran pests that affect crops such as paddy, sugarcane, soybean, and vegetables.

According to the company, Mission is available in granule and liquid formulations, featuring a unique mode of action that effectively manages pest resistance to other insecticides. Notably, Mission is designed to be safe for beneficial insects present in crops, making it an exceptional solution that enhances productivity for farmers, as stated by Insecticides (India).

Previously, Mission's technical aspects and formulation were imported into India, but it is now being manufactured domestically as part of IIL's "Make in India" initiative. This "Green" category insecticide aims to benefit small and marginal farmers across the country. Mission exhibits both contact and systemic action, allowing for effective control of insects through ingestion. In particular, it proves highly efficient in managing stem borers and leaf folders, which are major pests in paddy cultivation, according to the company.

Rajesh Aggarwal, Managing Director of Insecticides (India), expressed his satisfaction with the launch of Mission as part of the company's "Make in India" initiative, following the success of their previous products Torry, Green Label, Dominant, and Stunner. Aggarwal highlighted that Mission employs the latest technology and can be used on a variety of crops, providing farmers with strong control against lepidopteran pests and ensuring optimal crop health and high yields. He expressed confidence that Mission would assist Indian farmers in enhancing their income through effective protection and superior harvests.

Aggarwal further emphasized that Mission is a new addition to IIL's range of crop protection products, and the company is excited to make it accessible even to small and marginal farmers, maximizing its benefits. The company is anticipating a positive response to Mission from markets in Punjab and Haryana. Aggarwal expressed gratitude towards the dedicated research and development team, whose tireless efforts resulted in the development of this remarkable product.

Sanjay Singh, Sr. GM (Market Development) at Insecticides (India), mentioned that Mission is based on technology that ensures the safety of applicators and the environment. He confidently stated that Mission has the potential to become a leading brand in the country, given its exceptional attributes.

With the launch of Mission, Insecticides (India) aims to provide farmers with an advanced solution to combat lepidopteran pests, ultimately helping them achieve higher crop yields and improved income. The company's commitment to the "Make in India" initiative, combined with the safety and effectiveness of Mission, positions it as a leading player in the Indian crop protection industry.