BASF to launch agriculture innovations with peak sales of €6 billion by 2028

• Sustainability criteria as an essential part of BASF’s research and development steering
 

BASF has expanded its pipeline of solutions for agriculture significantly and by 2028, will launch innovations with projected peak sales of more than €6 billion. The pipeline contains a wealth of chemical and biological crop protection products, seeds and traits, as well as digital solutions. This will further strengthen the company’s leading position in innovative and sustainable agriculture. BASF’s innovation pipeline demonstrates tangible progress based on continuous investment in research and development, the integration of acquired businesses and strong partnerships. In 2019, BASF will spend around €900 million on R&D for agricultural solutions.

 

 

“We provide farmers with a full toolbox of innovative technologies, solutions and know-how, helping them develop their businesses successfully while addressing the demands of the food value chain,” said Markus Heldt, President of BASF’s Agricultural Solutions division. “We are actively steering our current and future portfolio towards more sustainable solutions. Sustainability is firmly embedded in our entire R&D decision process, from early research to product development. This enables us to develop highly-effective, innovative compounds that benefit farmers, society and the planet.”
 

Innovative research connected to a deep understanding of the real-world challenges
 

Feeding the world’s growing population, while facing challenges such as unpredictable weather, efficient control of diseases and pests, scarcity of natural resources and available farmland, makes the need for innovation even more essential. These global trends are influencing food security and the overall sustainability of food and agricultural systems. BASF’s state-of-the-art innovation pipeline offers farmers new technologies and solutions in all key crops and regions to rise to these challenges.
 

 

An example of BASF’s innovation strength is its research and development for soybean production. One of the most important and in-demand crops in agriculture and trade, soybeans make a vital contribution to global food and feed supply. BASF has developed innovative solutions for soybean farmers to gain high yield and quality including:
 

 

BASF offers a similarly diverse and promising innovation pipeline across the entire crop cycle for further important crops such as canola, wheat, rice, as well as fruit and vegetables. The recently acquired businesses have significantly enlarged the scope of the company’s innovation platform, enabling BASF to offer even more comprehensive crop solutions and provide farmers with a real choice in a consolidated industry.

Innovative projects to achieve higher yields sustainably for a broad range of crops
 

Resistance management is one of the big challenges that all farmers are facing. With its latest fungicide Revysol®, BASF will provide farmers in all regions with an essential tool for resistance management in many important crops, including cereals, soy, corn, fruits and vegetables. The new active ingredient offers growers outstanding biological performance in a multitude of crops and application flexibility to improve their farm operations. Revysol will help growers worldwide to achieve high and reliable crop vitality, more yield and better quality. With first registrations received in Colombia and Korea, BASF is preparing for further market launches. Pending regulatory approval and national authorizations, first market introductions of Revysol-derived products for cereals are expected in 2019/2020. BASF is also planning to introduce a new seed treatment product based on Revysol, marketed under the Relenya™ brand. This product will protect the seed and root zone of cereal crops from pathogenic fungi during the early development of the plant. Market entries in the U.S. are anticipated in 2021 pending regulatory approvals, with other regions to follow.
 

New digital farming products to enable better informed decision making
 

BASF customers are entrepreneurs in a challenging business environment. As a result, modern farmers have to analyze more and more data, dealing with increasing complexity to make the right cultivation decisions. BASF’s xarvioTM Digital Farming Solutions support them – with digital products like xarvio Field Manager or xarvio Scouting – to use this data to their advantage as a basis for better informed decision making, ensuring more efficient and sustainable resource inputs and allocation.
 

One current example from xarvio’s digital innovation pipeline is xarvio Healthy Fields. Currently in the concept phase, this service package for efficient crop protection will not only provide field zone specific crop protection strategies and their implementation by a certified contractor or the farmer himself via the xarvio Field Manager, but also guarantees the success of the crop protection application.
 

Commitment to cutting-edge research in agriculture
 

“Innovation is a must in our industry. We combine our passion and expertise for innovative thinking with a deep understanding of the real-world challenges that farmers and the agricultural industry are facing. Our focus is on innovation-driven growth, targeted portfolio expansions and the realization of synergies from the acquired businesses. As a new and even stronger team, we are now in an exceptional position to break new ground with leading products, tools and solutions that meet the needs of our customers. Based on these capabilities, we will grow sustainably and build on our commitment to the future of agriculture,” Heldt emphasized.
 

These products and solutions are representative of 30 projects that will be launched globally by 2028. They stem from a unique innovation pipeline based on continuous research activities. BASF aims to keep its expanded and integrated research and development expenditures in agriculture at the very high level of previous years. In 2018 alone, BASF spent €679 million on research and development in the Agricultural Solutions division; representing around 11% of sales for the segment.