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Acadian Plant Health™ launches new website and presents new visual identity
Jul. 17, 2017
Acadian Plant Health
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Canada
This launch marks a major milestone in the broader process of creating an enhanced global APH™ brand. "The website supports our new business strategy and commitment to building a unique, strong identity that is recognized globally,” said Ron Taylor, Marketing Vice-President. “For these reasons, the website relies on APH™-specific graphics and content, with strong focus on innovation, sustainability and the commitment to better satisfy the needs of our customers," added Taylor.
The launch of the website coincides with the introduction of new visual identity for APH™ products. The customers can see a preview of the company’s expanding brand architecture, geared towards growers’ needs, while the packaging and promotional literature are being refreshed with the new look over the next few months.
The website was created with user experience at the forefront; solutions to the most common crop care challenges facing growers today can be found through an interactive “Ask an Expert” e-library. The e-library provides a direct connection between growers and Acadian Plant Health™ crop care and agricultural products experts.
“We are very proud to offer online tools such as Ask an Expert because they help to build a dialogue between our team of R&D professionals and our global customers. We want to be part of their solutions. We want to tell growers around the world that we are here to help them face their unique crop challenges,” said Taylor.
In addition, website visitors can stay informed with the latest company news, events, product updates and agricultural industry research. The News & Events section features the latest announcements, while a Publications section allows visitors to browse published Acadian Plant Health™ scientific articles.
A result of in-market surveys and users feedback, the new website and interactive tools mean customers can now benefit from detailed crop care and agricultural product content that is easy to navigate.
Source: Acadian
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