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Insecticides India & Nissan Chemical reach marketing tie-upqrcode

Feb. 8, 2012

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Feb. 8, 2012
Agro-chemicals maker Insecticide India today announced a marketing tie-up with Japan-based Nissan Chemicals to distribute latter's fungicide, which prevents sheath blight in rice, in India.
 
Nissan Chemical's fungicide product, Pulsor, which contains the chemical Thifluzamide, has a huge market in India. The total market for fungicides related to preventing sheath blight in rice in the country is Rs 200 crore.
 
"With the launch of Pulsor, we aim to capture 33 per cent of the Rs 200 crore sheath blight preventive fungicides market for rice in India in the next three years," Insecticides India Managing Director Rajesh Aggarwal told reporters here.
 
The total market size for all fungicides related to rice in the country is around Rs 800 crore, he added.
 
Thifluzamide is a preventive and curative fungicide, that helps in checking the Rhizoctonia fungus, which causes the fungal disease sheath blight in rice, Aggarwal said.
 
This product has been very successful in Japan, Brazil, Mexico, Columbia, China, Vietnam, among other countries. It has huge scope in India mainly in Andhra Pradesh, Karnataka, Punjab, Chhattisgarh, Odisha and West Bengal, he added.
 
Insecticides India makes both technical grade pesticides and formulations. Its products range caters for almost all crops, including famous brands Monocil, Victor, Lethal and Thaimate. About one-third of the company's revenues comes from these four products.
 
The company is also undertaking an expansion programme to ramp up its formulations production capacity to 5 lakh tonnes per annum from the current 3.5 lakh tonnes, while its technicals production capacity would be increased to 22,000 tonnes from 12,000 tonnes at present.
Source: indiatimes

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