Syngenta announces new General Director of its Synap commercial platform

Ricardo Perez was appointed the new General Director of the Syngenta Agriculture Platform (SYNAP), Syngenta's commercial platform for input retail, technical assistance, and technology, comprising the brands Atua Agro, Dipagro, Agro Jangada, and Agrocerrado. 

With more than two decades in the company, Perez combines his new role with his current position as Synap's Commercial Head, reinforcing Syngenta's commitment to excellence in distribution and support for Brazilian farmers.

The change comes after the recent transition of André Savino, former General Director of Synap, to the position of President of Crop Protection in Brazil. 

Ricardo Perez has more than 20 years of experience in the company and will have the mission of maintaining and strengthening harmony with the Syngenta distribution network.

″Synap is recognized for offering multiple solutions for the success of Brazilian farmers. I am committed to strengthening our partnership with the distributor network to enhance the supply of technologies that boost agricultural productivity, combining profitability and sustainable practices,″ Perez highlighted.

A graduate in Agricultural Engineering and with an MBA from Fundação Getúlio Vargas, Ricardo has worked at Syngenta since 2003, when he joined as a Technical Sales Representative, and has held several positions in the Marketing and Commercial areas, having also led the pricing and market access. 

About Synap 

Launched in April 2023, Syngenta's commercial platform is present in the leading producing states with stores under the Atua Agro (Paraná, Santa Catarina and Rio Grande do Sul), Dipagro (Mato Grosso and Rondônia), Agro Jangada (Mato Grosso do Sul) and Agrocerrado (Minas Gerais and Goiás).

Considering all the brands that make it up, Synap integrates more than 80 units. Together, they total more than 25 million hectares served by more than 350 commercial consultants dedicated to the demands of farmers of all sizes and diverse crops. In total, Syngenta's input distribution networks have more than 900 jobs.