Kynetec - New BioLogika™ dashboards offer unique insight into farmer-driven data around biopesticide use

BioLogika is a secure, online dashboard offering users unique insight into the rapidly scaling global biopesticide market.

Globally, growers and farmers are utilizing a toolbox of integrated agronomic solutions, such as biopesticides, in conjunction with conventional crop protection products. Intent on capturing insight into this progressive market for the first time, Kynetec utilized wider FarmTrak data from 100,000 farmers across the US, Brazil and selected EU countries. The data, when combined with Kynetec’s world renowned sector expertise, has resulted in the creation of the BioLogika dashboard.

BioLogika easy-to-use dashboards show precise biopesticide on-farm market data including:

• Market size: location, crop type, market value v conventional

• Market potential: rate of conventional product cannibalization by biopesticides, market potential size

• Grower adoption: farm size, crop, area treated spend, use type

• Product adoption: market scope for product launches

Justyna Strug, Senior Director Global FarmTrak Strategy at Kynetec comments,″BioLogika offers subscribers new, previously unavailable data-driven insights. The dashboards are intuitive to use, enabling the data to be interrogated with ease, speed, and flexibility. They provide a rich source of insight for any crop protection or bioag brands, or marketing, R&D or strategy teams wishing to make strategic decisions at a transitional time in agriculture.″

Useful insights into both horticultural and combinable crops

Key crops include:

• Wheat

• Maize/Corn

• Barley

• Soybean

• Rice

• OSR/Canola

• Fruit

• Potatoes

• Vegetables

Phase 1 Markets available:

• France

• Germany

• Hungary

• Poland

• Romania

• US

• Brazil
  

Justyna continues,″BioLogika phase one launch provides comprehensive insight into biopesticide use across seven countries and all major crops – with the intention to expand into more markets in the future.″

Join us to show your expertise in the coming issue!

Contact: joyce@agropages.com