Kenyan agritech startup, iProcure expands into Tanzania

By Johnstone Kpilaakaa

Kenya-based iProcure has announced its expansion into Tanzania through its partnership with the Farm to Market Alliance.

After raising a $10.2 million Series B last year, Kenyan agritech startup, iProcure said it will support its expansion into Uganda and Tanzania as well as its launch of a credit offering for agro-retailers to purchase supplies on credit.

As part of the East African expansion drive, iProcure today announced that it is expanding into Tanzania through its partnership with the Farm to Market Alliance (FtMA). "iProcure has had its sights set on Tanzania and this partnership with FtMA presents the perfect opportunity to roll out our technology to an established network of agro-dealers. FtMA shares our vision of digitizing agriculture, helping farmers, and improving supply chains, so we are excited to enter this new market alongside them," Niraj Varia, iProcure's CEO, said.

The company has started expanding to Uganda by installing the Point of Sale platform at the agro-dealers within the country.

FtMA is a consortium of public and private institutions that aims to increase income and strengthen the resilience of smallholders while simultaneously increasing commercial viability for all value chain stakeholders.

This is done through FtMA's support to a network of last-mile service providers called Farmer Service Centres (FSCs) which act as key service hubs that provide access to demand-driven services such as quality inputs, weather and planting advisory information, affordable financing, handling and storage solutions, as well as timely market connections, thereby guiding producers' transition from having a surplus or surplus potential to commercial farming.

The partnership between iProcure and FtMA will improve access to supplies and services for over 125,000 farmers in Tanzania.  

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