Coromandel International launches six new products

On 14 June 2021, Coromandel International launched six new products (including 4 Insecticide, 1 Herbicide, 1 Fungicide): Finio, Makeba, Insas, Officer, Magnite and Optra FS. The main objective of the Company to launch these products is to become value-based solution provider to farmers and enhance Coromandel’s portfolio in Crop Protection.

The launch meeting was graced by Ramesh K Menon (Director), NK Rajavelu (EVP and Business Head, CPC), senior management of Coromandel International and whole CPC Team members, Pride dealers, Aggregators, Media partners etc.

Ramesh K Menon thanked everyone present in the meeting for the support. He specifically mentioned that Coromandel is a part of a bigger family. Apart from crop protection chemicals, we have range of other farm inputs like Fertilizers, Organic and specialty fertilizer as well. Coromandel is expanding and now giving global footprints as well by world class exports: "We will be launching 5-6 products every year and will become best solution provider in world."

NK Rajavelu (EVP and SBU Head, CPC) appreciated everyone for joining this digital product launch seamlessly. This digital event marks the initiation of new Journey of CPC, which is going to be livelier and more exciting: "We are in the process of transformation from being generic to value-based solution provided. The kind of dedication our Product development team and Research & Development team have shown, cannot be expressed in words. We have world-class team in every function, be it Sales and Marketing, Product development, Research and Development etc." Apart from this, he thanked everyone present in the meeting for their support: "We will be launching 5-6 products every year and will become best solution provider in world."

Suryanarayana GV (AVP and Head Sales & Marketing) welcomed everyone in Shubharambh- a new beginning. Coromandel being largest Agri-input Company is in the way to become world’s best Agri-input company. Support from our Pride Dealers is must for us to succeed in our long-term strategy. He appreciated sales and marketing team for the hard-earned presence in every corner of India. He asked team to gear-up for more launches in future both in digital and physical world.

Satish Tiwari (Sr GM, Head- Expert Marketing) Welcomed everyone to Shubharambh. He mentioned that in the whole industry, this kind of product launch is 1st of its kind. We are serving farmers from over 6 decades. Agriculture is not just a profession, it’s a way of life. We are very responsible as a corporate and agri-input company as well. He briefed about new product launches as well. He talked about new digital marketing tools which coromandel is using to reach out to farmers.

Meeting was followed by detailing on new Products by Sourav Chakraborthy (GM, Strategic Marketing), Amit Bist (Sr Product Manager, Fungicide), Sanjay Kumar (Product Manager, Herbicide) and Swayam Prakash Pati (Product Manager, Insecticide).