ABM announces strategic partnership with Clariant/Standard Colors for new product offering

In early 2021, Advanced Biological Marketing (ABM) announced strategic partnership with Clariant/Standard Colors to produce a new product for the seed treatment industry – GroFlo.

The new and novel product, GroFlo, was first introduced into the market by ABM in December 2020. GroFlo provides brilliant red color, multi-functional coating and nutrient all in the same formulation. This new concept for seed treatment brings together all the benefits of a colorant and functional coating with the addition of nutrients to get seeds from the seed producer through the seeder into the soil and off to a strong growth start. Industry-first GroFlo is also a biologically friendly product, allowing for it to work with today’s technologies.

Product Design Partnership – Progress for Growers

The partnership between ABM and Clariant/Standard Colors offers benefits to seed treaters, dealers and farmers. It represents what can happen when companies with specific and separate expertise work together to build a solution to fit the needs of growers.

Dr. Shuaib Khan, COO at ABM, along with Clariant/Standard Colors collaboration team developed the GroFlo product concept. On behalf of ABM, he worked with Clariant/Standard Colors at designing and commercializing this innovative and unique all-in-one product solution.

“Our customers informed us they needed an all-in-one solution for a product like this and it was important that we provide that product to them. GroFlo is unique, a first in the industry and enhances biological activity with organisms such as Rhizobia, Bacillus & Trichoderma – an imperative aspect to a company like ours.” – Dr. Shuaib Khan.

About Clariant/Standard Colors

Clariant has been producing pigments since 1863 and pigment dispersions since the 1920s. Their Agrocer® pigments and Agrocer® pigment dispersions are dedicated products for agricultural applications. They have supplied the agricultural industry with colorants for over 25 years. These colorants are globally available and compliant, including EPA tolerance exempted for Food Use (under 40 CFR § 180.920).

Standard Colors Agro Group has extensive experience in the seed treatment industry and their staff collaborates closely with customers to develop customized formulations. They have the flexibility to respond quickly to meet their customers’ needs with innovative creative solutions and outstanding technical support.

Together Clariant/Standard Colors strategic alliance represents the leading edge for Agricultural Seed Colorants and Coatings. Driven by market knowledge, excellent customer service and formulation expertise as well as a commitment to the agricultural industry it offers top technology, outstanding technical support, innovative and creative solutions across a wide range of color and solutions. Serving the needs of agriculture by understanding agriculture first.

Click here to learn more about GroFlo.