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Farmers Business Network opens access to online chemical pricesqrcode

Jun. 17, 2020

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Jun. 17, 2020

Farmers Business Network (FBN), the largest independent farmer-to-farmer network, has announced two major initiatives, adding to a continuing effort to help family farmers manage input costs this season.

For the first time ever, FBN Direct — the 24-hour online ag chemical store — will make its prices for all products available for sale in the FBN Direct store publicly available for all farmers to see, regardless of membership in FBN and with no FBN account required. FBN Direct has helped many farms save tens of thousands of dollars annually, with some individual farms reporting savings as high as $120,000 per year. Now, all farmers can access these prices from FBN to unlock their savings potential on ag chemicals.

In addition, this move comes just in time for the launch of FBN’s first ever Cyber Summer Sale, offering up to 27% percent discounts on more than half of the ag chemical products available for sale in the FBN Direct online store now, through July 31, 2020.

“Our focus at FBN is always on creating tangible value for farmers,” says Tom Staples, FBN Direct, Global. “By providing access to our pricing to all farmers and discounts on hundreds of items, we’re staying true to our mission to put Farmers First and offer them the resources to improve their bottom line. Throughout this crisis, just as before it, FBN has been taking real action to fight for farmers’ livelihoods.”

In addition, FBN has also announced that it will offer free shipping on chemical orders over $5,000 through August 31, 2020. And to help farmers who need to make a quick in-season purchase, FBN will eliminate credit card processing fees through the end of June.

“This year, with prices the way they are, every dollar counts and you’ve got to save what you can,” says David Ecker, a farmer and FBN member from Wisconsin. “This was my first time buying from FBN and the chemicals I’ve bought have been a good deal. Everything has been wonderful so far, I’m very pleased.”

[ Survey ]

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  1. 1. Do you think FBN's initiatives will invert distribution mode in the USA? Why?
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