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Brazil: Ihara to launch new insecticide Zeus at Cocari Field Dayqrcode

Jan. 30, 2020

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Jan. 30, 2020
During COCARI Field Day, Ihara will launch its new insecticide, Zeus, a product that has unique shock and residual effects in the management of stink bugs affecting soybeans.
Developed from the compound, dinotefuran, Zeus will be launched to enrich the company's portfolio and specially designed to meet the pest management needs of diverse cultures, increasing the productivity of farmers.
“The combination of technology and knowledge of the needs of Brazilian producers enables Ihara to increase its agricultural product line, which is highly effective and brings Japanese innovation to Brazilian agriculture,” said Ricardo Hendges (Regional Marketing Manager of Ihara).
For Hendges, participating in such an important event for the sector is extremely important for the company. “We insist on being close to local rural producers, to understand their needs, launch innovative technologies and provide the latest information, which will improve crop productivity and increase quality throughout the production process,” he added.

As correct management is essential to preventing the spread of diseases, Ihara also introduced Certeza N, a seed treatment capable of controlling diseases and nematodes within a single product while offering greater efficiency, due to the micronization of its ingredients and components.
The fungicide, Fusion EC, which will also be part of the portfolio presented by the company, has a compound specially developed to combat rust. The insecticide, Bold, focuses on combating bedbugs, a leading pest that affects the growth of corn and soybean crops. Completing the portfolio to be presented at the fair is the herbicide, Targa Max, a product that controls a wide range of weed plants and voluntary glyphosate tolerant corn.
Ihara RA App
In order to facilitate access to information about its products in a playful and fun way, Ihara launched Ihara RA, a virtual reality application that provides information on combating pests that threaten crops. To interact, just download the app, which is available for both iOS and Android, and select the product folders.
Source: IHARA

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