KeyGene and Mahindra Agri partner to drive innovation and yield enhancement in key crops

Mahindra Agri Solutions (MASL) is a subsidiary of Mahindra & Mahindra Ltd., a part of the USD 20.7 billion Mahindra Group. With a vision to Deliver Farm Tech Prosperity, we interact closely with farmers to improve their produce, quality and productivity by providing the latest advances in farm technologies and agricultural know-how. We also help farmers by linking them to the market to provide better returns for their quality produce, thereby improving their lives. Our wide portfolio of inputs viz. Seeds, Crop Care, Micro Irrigation Services backed by high-quality advisory through Samriddhi outlets, we at MASL have successfully helped Indian farmers increase their productivity over the years. MASL also has strong output business consisting of Fruits and Vegetables and Dairy where again close link with the farmers allow it to provide products that stand for quality and purity. Our Seeds Business has established R&D programs in Rice, Corn and Pearl Millet in Field Crops and Hot pepper, Tomato, Okra and Watermelon in the vegetables. Given the focus on quality, technology & strong brand image, the company is well on course to become one of the leading brands for Hybrids seeds in the Indian market, making its small contribution to delivering prosperity to farmers in the country.