Jan. 10, 2019
CommoditAg announced that David Parker has joined CommoditAg LLC in a consulting capacity assuming the role of Chief Strategy Consultant. In his role at CommoditAg, Mr. Parker will help build and strengthen key CommoditAg relationships with both suppliers and retailers, serve as an industry liaison spokesperson, and utilize his extensive strategic consulting skills to enhance the long-range objectives of CommoditAg.com and its ag retail owners.
"David brings to CommoditAg a unique set of skills and experiences that will enhance CommoditAg's capabilities to fulfill our objective of offering the best omni-channel experience for our growers," says Bruce Vernon, CEO and Board Chairman for CommoditAg. David has spent the vast majority of his 35-year career focused on the entire agribusiness value chain with an emphasis on ag retail.
"Through strategic planning, training and industry participation, David's focus has always been on marketplace changes and how to respond to them. "No one in the industry has the name recognition and capacity to deliver upon the promise of CommoditAg better than David Parker," says Vernon.
"CommoditAg's business model proactively ties traditional ag retail and e-commerce together providing growers the opportunity of choice and the ability to purchase agricultural inputs through different channels to fit their individual needs. In addition to my other on-going responsibilities, I'm looking forward to helping this group of innovative retailers deliver the best customer experience for farmers and adapt to this ever-changing market," says Parker.