Monsanto Vegetable Seeds launches Living Proof campaign
Sep. 9, 2010
Today, a lot of knowledge and information can be obtained through modern technologies. Monsanto embraces these developments and offers its partners many online resources. But to get the true spirit of innovative products, market developments and important topics, it is crucial to take the time, get together and live the products, discover innovations, explore opportunities and exchange experiences. Therefore, Monsanto offers its industry partners Living Proof; events, trials, open days, conferences and training sessions to see, feel, taste, discuss and exchange.
“Living Proof is first of all an experience,” says Marijn Post, Communication Lead for Europe Middle East & Africa (EMEA). “An experience for our customers to get to know our products. During our Living Proof events our clients, from distributors to growers and chain partners, have the opportunity to see, feel and taste.” One of the first successful Living Proof events took place in Jordan, on July 20. Post: “Next to learning about our products, our guests were able to engage with our international commercial and technical teams. That’s another element of Living Proof: partnership and engaging with the industry to deliver the best solutions.”
Living Proof is not only related to products; discussion and exchanging information is key as well. EMEA Marketing lead Fabrice Houdebert: “We strongly believe that we can only be a good partner if we listen to our industry partners and provide them with the necessary information to meet their needs and contribute to their business plan.” He is already looking forward to the upcoming Living Proof Distributor Academies in his region. “In East and Middle East, distributors play a crucial role in our ability to bring our growers the products they need. It is obvious that our distributors need product information, and we envisaged that they also desire more background knowledge about those products, our long term breeding vision and how to better promote the products.” Monsanto’s answer to this is the Living Proof Distributor Academy, a two day-event where information, education and sharing knowledge is key.
Monsanto also partners with customers to exchange trial information. Our EMEA Technical Development (TD) lead Jean-Noël Mutz underlines the importance of having the right data behind a variety. “When we organize trials with customers, it is important to stay aligned. Even if the new varieties undergo numerous tests before we launch them on the market, it is important to constantly follow their performance in a commercial greenhouse or field. We want to stay close to our customers, in order to give them the right support to deliver the best solutions.”
A random pick of Living Proof activities in the upcoming months:
Open Day Tomato Experience Center in ‘s-Gravenzande, the Netherlands
28 September – 1 October
Seminis Open Days in Enkhuizen, the Netherlands
Fruit Attraction Fair in Madrid, Spain
Living Proof Distributor Academy in Budapest, Hungary and Antalya, Turkey
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