Sep. 20, 2018
- Design evolves towards a global, differentiating and unique concept.
- The new image will represent the company in all the markets where it operates.
- Seipasa will present this renewal process next October at Fruit Attraction 2018.
Seipasa presented the renewal of the brand image of all its ranges and product lines. The aim of this process, which began a year ago with the launch of the biopesticide Pirecris, is to evolve towards a differentiating, unique and global image representing the company in all the international markets where it operates.
The new visual identity is marked by a much more graphic, modern and dynamic design. On the label, the product symbol takes on prominence alongside the commercial name. In all cases, they are icons with a great visual force. Likewise, the process of renewing the corporate image also affects the packaging of the biopesticide range, which abandons white and becomes violet, Seipasa's corporate colour. This is a distinctive sign of quality to identify products with phytosanitary registration.
For Seipasa's CMO, Juan Manuel López, the new brand image aims to "position Seipasa’s products in high value-added segments" and "highlight their differential value in the market".
"Seipasa has been providing an innovative approach to the sector for over 20 years. We were pioneers when it came to developing the concept of zero residues and opting for natural technology in agriculture" said López, who added that "the market values us for always guaranteeing excellent quality and efficiency in the products and brands we are promoting within this strategy of image change. The aim is to facilitate their identification with the value they bring to agriculture".
According to the company's CMO, this renewal process also responds to the need to strengthen the Seipasa brand on a global level. "Seipasa is already present in more than 20 countries, but it is going to continue its international expansion process. We are talking about a global brand that continues to grow and unifies its image in all the markets where it operates".
The new brand image is applied to the more than 50 references the company has in the market grouped into the ranges of biopesticides, biostimulants and fertilizers. This renewal process takes place just two months after the opening of the company's new facilities in L'Alcúdia, Valencia. The construction of the new biopesticide formulation plant, which doubles production capacity up to 50,000 litres per day, has also been accompanied by a process of integral renovation of the corporate image of the manufacturing centre and offices.