Aug. 1, 2018
CEO of CCAB Agro
The largest alliance of rural producers' cooperatives in Latin America, CCAB Agro prospects for new territories in the South, Southeast and in Mato Grosso do Sul and Goiás.
After ten years working with a focus on the Brazilian savannah, especially in the states of Bahia and Mato Grosso, CCAB Agro, Company of Agricultural Cooperatives of Brazil, which represents 55 thousand rural producers, invests in the expansion of its presence in the country. The contracting of ten agronomist engineers to represent the company in Rio Grande do Sul, Santa Catarina, Paraná, Minas Gerais, Goiás and Mato Grosso do Sul is part of this effort, added by the entry of the CCAB into the global platform of the French cooperative center Invivo, at the end of 2016.
With its penetration in the southern and southeastern states, and also in Goiás and Mato Grosso do Sul, CCAB, which sells generic (post-patent) and biological pesticides, wants to emphasize other products in its portfolio, focused on crops such as rice, fruits and vegetables, as well as sugarcane, without losing the focus of traditional items such as soybean, corn and cotton.
According to the CEO of the company, Jones Yasuda, the arrival of Invivo, whose agricultural arm is Bioline, also represents an opportunity to make CCAB an innovation vector for defensive companies that do not have a presence in Brazil. "They are mainly Japanese companies that want to access the Brazilian market, which is now dominated by multinationals. We want to be this bridge, "he explains.
According to the business leader of the CCAB, Afonso Henrique Matos, the professionals who will represent the company in the new areas were hired in their own regions, part of them, drawn from traditional companies of agricultural chemicals. "We are training this team, which reaches the market selling not only products, but the image of a company that cares about quality, increase productivity and competitiveness of Brazil's agriculture," he concludes.