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Top 100 pesticide companies in China: Hailir rises 13 places in single year to 27th place in pesticide sales

The top 100 national pesticide sales 2017 was unveiled during the Chinese Pesticide Business Operation Analysis meeting held on May 16, where Hailir Pesticides and Chemicals Group ranked 27th, 13 places up compared to its 40th ranking in 2016.

Such a performance is not achieved just by chance. It is a reflection of the synergistic effect of Hailir’s strategic alignment, explicit market positioning, and down-to-earth approach to innovation and transformation, following its listing in the stock market on January 12, 2017.

In 2017, at the formulation marketing mobilization meeting of the company, Ge Yaolun, the board chairman of Hailir, said to the marketing team, “In today’s highly homogenized pesticide market, technical service prevails and reflects the value of the product.”

Guided by this philosophy, a series of service-oriented marketing exercises were initiated, in which top management and staff at all levels participated, utilizing the various platforms and technical means. As a result, a technology-based service model was established. Several marketing teams have performed well in their marketing promotions, one good example being the Yunnan Formulation Marketing team. Through effective staff training and promotions, the Yunnan team could achieve increased sales of 15 million yuan in 2017; the number of 1-million yuan sales key account increased from 11 to 17; the number of 1-million yuan sales single product increased from 10 to 15; and marketing-oriented events increased from 280 to 731. After practising for many years, the Yunnan team brought up three province-wide regional managers, one province-wide technical manager and one province-wide assistant technical manager.

The international market also brought good tidings, with the setup of the African trade team, which started with the first product registration in Ethiopia, and has now built a market in 18 countries, including Kenya, South Africa and Ghana. In 2017, the imidacloprid business completion rate with multinationals reached 125%, the pesticide technical business completion rate reached 139%, the formulation business completion rate reached 113% and fertilizer business completion rate reached 218%.

In 2017, Hailir’s business performance can be summarized as being active, innovative, transformational and inheritable, which brings a breakthrough in sales, while its services covered all aspects of pesticide applications in various locations in an all-round manner, which enabled the rapid growth of Hailir’s businesses in 2017.

Yaolun said: “We have been committed to the pragmatic approach of ‘Ingenuity for Dream and Action for Growth’. In today’s busy world, we stay calm and dedicated to the creation of value for farmers with our products and services. It is with this spirit that Hailir could win public praise, as Hailir represents quality and efficiency. In the calm new era of agriculture, ingenuity will become a cornerstone of Hailir’s inheritance and development.”

From July 4 to 6 this year, Hailir’s exclusively sponsored 2018 CPEW will be held in Deefly Lakeview Hotel, West Lake, Hangzhou, organized jointly by AgroPages and the Zhejiang Pesticide Industry Association.

Topics:

Section 1: The latest situation regarding Chinese agrochemical industry

1: Analysis of 2017/2018 China's pesticide import and export data and the overall trading situation

Institute for the Control of Agrochemicals, Ministry of Agriculture, China

2: The impact of China's environmental protection policies and environmental taxes on the agrochemical industry

Ministry of Ecology and Evironment, China

3: The price and supply trends of China’s pesticide

Li Mingguang, Deputy General Manager, Sino-Agri Leading Biosciences Co,.Ltd.

Section 2: Procurement strategies to secure a stable supply

1: ADAMA’s procurement strategy in China

Wang Guofei, ADAMA

2: The complexity of managing different markets

Nick Read, Executive manager, Helm

3： UPL’s procurement strategy in China

Ravikiran R. Chaudhari, Head of China purchasing, UPL

4： The global strategic procurement of Nufarm

David Bury, Global Strategic Procurement Manager, Nufarm

Section 3: Market demands from different terminal markets

1: Reimagining the Brazilian Agriculture

Luciano Galera, Head of marketing and R&D, Ourofino

2: Opportunities and Challenges of Entering the Agrochemical Market in the Caribbean

Joseph Anthony Pires, General Manager, Caribbean Chemicals & Agencies

3： Sharing of Indonesia Market Development Experience

David Manurung, National commercial manager, Rotam Indonesia

4： How to successfully market new products developed by Japenese Company in EU

Jean-Guillaume Delpierre, Head of 3rd Party Certis Europe/ Head of Off Patent Business Mitsui, Certis Europe

5： Introduction of India's agrochemical market and the opportunity of cooperation with the Chinese industry

C S Liew, General manager, Pacific Agriscience

Section 4: How to increase efficiency in product registration and market access

1: Evolution of Agricultural R&D trends in last and next 15 Years

Dr. KhosroKhodayari, President and CEO, SynTech Research

2：Practices analysis in EU's pesticide registration

He Xiaohua, General manager of China,Dr. Knoell Consult

3： Exporting pesticide products to the EU: how to get authorization

Adrian Tucker, Managing Scientist, Exponent International

4： Agrifor Scientific helping Chinese Agricultural companies to reach the world

Jana Skopec, CEO, AgriFor Scientific

5： Discussion on EU Technical Equivalence Assessment

Wu Kang, Senior consultant, SinoUnison Technology

6：From Brazil to the World: Data System and Registration Coordination in the Planning of Core Product Registration in Brazi

Kathy Zhu, Bioagri

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Top 100 pesticide companies in China: Hailir rises 13 places in single year to 27th place in pesticide sales

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Top 100 pesticide companies in China: Hailir rises 13 places in single year to 27th place in pesticide sales

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