Plant Impact, Arysta LifeScience signed10-year distribution deal for Central America

Plant Impact has signed a distribution agreement for its InCa calcium delivery product, with Arysta LifeScience’s Mexico-based subsidiary. The 10-year deal gives Arysta exclusive distribution rights for sales and marketing of InCa in Mexico, Guatemala, Costa Rica, El Salvador, Honduras, Dominican Republic, Panama, Belize and parts of the Caribbean.

With InCa set to go on sale in Mexico during the third quarter 2010, Plant Impact said it has already received the first order which is due for shipment in September 2010. The InCa product will be named ‘TALENTUSTM’ in Central America.

InCa is a calcium absorption product, which alleviates the problems caused by calcium deficiencies encountered by growing crops, it has been developed from Plant Impact’s own proprietary patented CaT technology.
"We are excited about the opportunity to bring Plant Impacts innovative product platform to Central America, and soon, to other regions around the world through our significant global market development and distribution network", Arysta LifeScience global head of marketing, Paula Pinto said.

This deal is the first of a number of distribution agreements planned with Arysta, demonstrating the commercial progression as a result of the agreement signed in February, Plant Impact said.

Earlier this year, Plant Impact entered into an exclusive evaluation, development and distribution agreement with Arysta. The deal extended the company’s territorial coverage from 24 to 52 countries, and increased the field trial development of the Crop Nutrient Products - with Arysta planning some 350 field trials over the next 12 to 18 months to take total number field trials over the 500 mark.

Commenting on the company’s relationship with Arysta, Plant Impact Chief Executive Peter Blezard said: “The relationship between the two companies is strong, with joint teams working on BugOil development, crop nutrient field trial development and commercialisation".

Arysta LifeScience Mexico has undertaken a substantial field trial programme for InCa, and further products are at an evaluation stage in Central America. Furthermore, Arysta and Plant Impact are coordinating field trial activities, and the initial trial programme has already started - concentrating on the US, Mexico, Brazil, Chile, Ivory Coast, South Africa, North Africa, Indonesia, Thailand, France, Poland, Romania and Czech Republic.

The company highlighted that it is also negotiating distribution agreements with Arysta LifeScience subsidiaries in Czech Republic and Romania, with Arysta’s Czech Republic division receiving an order for InCa in May 2010.

In addition to the February’s agreement, the companies have a partnership in relation to Plan Impact’s BugOil – a patented natural plant insecticide. Through the licensing deal, Plant Impact is eligible for three milestone payments, with the first received upon signing the agreement, a second when certain regulatory milestones are achieved, and a third when certain sales milestones are achieved.

Plant Impact has developed five technologies, with associated patents, and a broad range of high quality products that it believes represent the future of sustainable agriculture and food production.

PiNT (Plant Impact Nitrogen Technology) is a yield maximizer. It involves a unique controlled Nitrogen release technology that promotes improved growth and vigor. It slows the natural breakdown of desirable amine and ammonium nitrogen to undesirable nitrate and minimizes leaching.

The company’s other products include an aboitic plant stress reliever, Alethea, and a growth/maturity accelerator called Speedo.