CSR : Dhanuka Agritech and FICCI comes together to promote sustainable use of water

On the occasion of World Water Day, Dhanuka Agritech Limited, India’s leading Agrochemicals Company in association with Federation of Indian Chamber of Commerce and Industry (FICCI) organized summit on water conservation. The summit aimed to promote sustainable use of water in agriculture and other economic activities.

Minister for Road, Transport & Highways, Shipping and Water Resources, River Development and Ganga Nitin Gadkari; Minister of State for Parliamentary Affairs and Water Resource, River Development & Ganga Rejuvenation Arjun Ram Meghwal; Padma Bhushan Dr R. B. Singh along with other noted dignitaries addressed the summit and discussed about rain water harvesting and modern irrigation techniques which will help in increasing farmers yield.

Dhanuka Agritech celebrates ‘World Water Week from 16th– 22 March each year under which more than 1100 field staff organizes famers’ meetings across country, educating them on water conservation in field, organizes multiple activities in schools across India. The activities are designed to raise awareness on importance of water conservation among children. With similar approach, this year the company organized drawing and painting competition in 200 schools across many states which involved around 1000 students. Till now more than 1000 number of schools have participated in this initiative of Dhanuka Agritech Ltd

R.G. Agarwal, Chairman, Dhanuka Agritech Ltd. said, “Water is an important resource for everyone, especially for the farming sector. It, however, is depleting due to excessive wastage. 70% of rainwater is wasted and only 30% is saved, according to a research. To overcome this critical issue, Dhanuka, over the years has taken multiple initiatives and came out with various innovative solutions. I am extremely pleased with our collaboration with FICCI as it will help us achieve better solutions to save water and we will continue to introduce various initiatives to save this key resource for the future generation.”

Recognizing the impending scarcity of water nearly a decade ago company is educating and spreading awareness on water conservation through its flagship campaign “Khet ka pani khet mein aur gaon ka pani gaon mein”.

The company celebrates World Water Day every year in partnership with prestigious National Institutes & State Agricultural Universities. In past, to conserve rain water, company has also funded the construction of check dams at Jugalpura, Devipura (District Sikar), Mainpura ki Dhani and Sankotra, (Jaipur district), Rajasthan, which are now fully operational and have been filled with rainwater. The company is also implementing various water harvesting units in various parts of Rajasthan, so that farmers have access to water for irrigation.

In addition, Dhanuka had made a ‘community water center’ in Banethi Village in Rajasthan for providing fluoride free safe drinking water to people. The company strongly supports the government’s agenda in water conservation for irrigation and promotes ‘Pradhan Mantri Krishi Sinchai Yojana’ for enhanced water efficiency through `Per Drop More Crop’.