Jean-François Bonal joins Biobest as General Manager Biobest Canada and USA
Oct. 11, 2017
“I’m excited to join Biobest, a global leader in sustainable crop management. I am also impressed with the commitment of the team in North-America and confident that I will contribute to the realization of our full potential,” says Jean-François. “The opportunity in sustainable horticulture in North America is tremendous. Biobest, both worldwide and in North-America has delivered impressive growth, through a combination of organic growth and acquisition. My first priority will be to consolidate our capability to reliably serve our growing customer-base through operational excellence. There are multiple growth drivers in North-America. We benefit from an ever greater emphasis on healthy food and sustainable production. We have a significant innovation pipeline which I will manage to deliver maximum market impact. We will also strengthen our position in parts of the USA and Canada where we have no or limited presence. We will continue to combine direct and distributor sales, a business model that is working well for the entire Biobest group.”
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