In this early June, Shandong Binnong Technology Ltd.
dispatched its first shipment of formulation products to Myanmar, which are registered in Myanmar on its own and in its own brand name. This is a positive and effective expedition of sales to the terminal market, with a proprietary brand image of the company.
After a three-year effort made on product screening, product registration, market survey and agency selection, Binnong Technology has now successfully delivered its products to Myanmar, which are registered by the company itself.
This is also being seen as an ice-breaking shipment to Myanmar by the company, which stands for the landing of the company’s product in Myanmar. It will be a good reference for the company to promote more product varieties in Myanmar and to engage an independent registration process in other countries. At present, Binnong Technology holds 32 registrations of its own in Myanmar, 25 of which were obtained in this May.
Later on, Binnong Technology expects to obtain more registrations in Myanmar. Besides Myanmar, Binnong Technology has been working on registrations intensively in Africa and South America, where the products of the company are anticipated to show up in the near future.
To enable its presence in the international market, Binnong Technology adheres to a marketing strategy of promotion of formulation product, sales to terminal-market and establishment of proprietary brand name, to be supported by strengthened technical service.
As a result, the competitive edge and the brand image of Binnong Technology have been growing continuously. The products registered by Binnong Technology have been carefully chosen, based on an in-depth market survey and full understanding of customer’s needs. Binnong Technology is working hard to let each single product that is registered become an influential brand in local market.
Binnong Technology says that to achieve registration independently, is an indispensable way of building a proprietary brand in the international market. In the meantime, independent registration imposes a high requirement on the product quality and after-sales service.
For this reason, Binnong Technology has committed itself to providing customers with quality products and satisfactory services to build up the brand image of Binnong Technology, which also contributes to the enhancement of market influence of the Chinese agrochemical product.