May. 10, 2017
As per the agreement, PI Industries will market BASF’s innovative fungicide technologies for rice, maize, fruits and vegetables as well as a new herbicide for maize. Following this partnership model, both companies aim to enhance their market participation in these important crops segments.
“BASF and PI Industries in India have been working as business partners in crop protection since the last two decades. We now aim to elevate our relationship to a more strategic level, in order to bring Indian growers, the solutions they need, when and where they need them. PI Industries has a significant footprint in the Indian crop protection market and a strong model for growth,” said Gustavo Palerosi Carneiro, senior vice president, BASF Crop Protection Asia Pacific.
PI Industries works with a unique business model across the agrochemicals value chain from R&D to distribution providing innovative solutions by partnering with the leading global companies. Known for its technological capabilities in chemistry & engineering related services, it has built leading brands over the last 60 years being connected with more than 50,000 retail points pan India.
Speaking about the new partnership, Mayank Singhal, managing director and CEO, PI Industries, said, “BASF has a strong portfolio of innovative products and we have cherished our long relationship over decades. We believe this strategic partnership will help bring these innovative solutions to Indian farmers to enhance farm productivity and value contribution.”