Apr. 11, 2017
The president of AlbaughBrasil, Renato Seraphim, has a bold goal for the division and that is to contribute not less than 25 percent of revenue of the Albaugh group by 2020.
Albaugh is in Brazil since 2005 with the Atanor brand, and after acquiring Consagro (in 2015), in August 2016, announced the change in name to align with the world’s headquarters.
“The Brazilian market for crop protection is the largest in the world and Albaugh Brasil today represents 12 percent of the revenue of the group, which in 2015 was just 7 percent. Being the largest market in the world, we are confident that in four years we will be representing 25 percent of sales of the group,” affirmed Seraphim in an interview with the portal Global Agrochemicals in which he revealed the challenges facing Albaugh in Brazil.
Seraphim said that the merging of Atanor and Consagro was one of the biggest in the agricultural market because there was a growth of 53 percent of a market that has declined 1 percent.
“We went from 0.9 percent of the share to 1.5 percent. Besides hiring several experienced professionals we believed that we could build a company that focused on the farmer.”
Albaugh Brasil produces nearly 30 products among herbicides, fungicides and insecticides with investments announced of R$300 million in 2016 for copper production, glyphosate
and 2,4-D. “Our goal in Brazil is to produce in these different types of formulation. For 2018, our focus is to have formulations WP and CS,” he says.
“In the next five years we will have more than 20 launches with products brought from China and formulated by local partners and also produced within Resende [factory]. We want to be a company with a focus with post-patent products and to be possibly more efficient within our operations to deliver to the farmer products that can help him to increase profitability,” Seraphim stated.
The president of Albaugh Brasil revealed that he was worried about the price levels this year, but believed that the agrochemicals market will grow again in 2017.
“Our estimate is that it would return to the levels of US$ 10 billion, due to the reduction of stocks of some companies and also due to the recovery of prices of some commodities like sugar and cotton.”
“We have the biggest market of agrochemicals in the world, large factories in Brazil and, if we have less bureaucracy, faster approval of products and greater competitiveness to produce, we could generate more jobs and bring more wealth to Brazil. The agricultural sector is very competitive and like producers and formulators of agrochemicals we could help Brazil to be more competitive in this area. […] We are not going as fast as our world competitors such as the USA. If we learn with what we are doing, if we are more humble about learning with what is working in other places in the world, we can be stronger than we are today,” he said in conclusion.