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Bayer opens Italian ForwardFarmqrcode

Apr. 5, 2017

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Apr. 5, 2017
Bayer CropScience has formed a partnership with an Italian farm with the opening of its fifth global and the first Italian FowardFarm.

The farm is located a few kilometers from Verona in Valpantena, literally the "Valley of the Gods", one of the most famous areas of cultivation of grapes and production of excellent wines such as Amarone, Ripasso and Valpolicella. 
 
Bayer ForwardFarming is a global knowledge platform, and it is planting roots in Italy today. Through collaboration with experts from Bayer and other specialized partners, the farmer taking part in the project combines his experience and knowledge of the relevant agricultural reality with the most advanced tools and the most suitable technologies with the aim of achieving economic, social and environmental sustainability. 
 
“Through Bayer ForwardFarming we create places, practices and perspectives that will increase the exchange of knowledge between operators, to highlight the benefits of innovation and sustainable agriculture improvements and to facilitate communication with stakeholders at all levels of the food chain", said Bernd Naaf, Head of Business Affairs and Communications at Crop Science, a division of Bayer.
 
Run by the Capurso family since 1896 and handed down from generation to generation, the Moranda farm proved to be the ideal center to show the value of innovation to support the experience of the grower in the development of sustainable Italian wine. 

The first Bayer ForwardFarm in Italy is a clear example of how sharing experience and innovation in practice with others in the industry will facilitate the exchange of knowledge and dialogue across the supply chain to the end user.
 
Other partners of the initiative include Braglia, Bulzoni Mechanics, Mybatec, Pessl Instruments and the World Biodiversity Association. An important step in sustainability for the Italian agricultural sector is in line with Bayer’s mission "Science For A Better Life".
 

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