Syngenta Flowers launches two new flower series for 2017
Feb. 16, 2017
- Sunfinity™ Sunflower produces multiple branches with numerous flowers that bloom all season long
- Obsession™ Cascade Verbena quickly fills containers with vibrant, one-of-a-kind flower patterns
- Both varieties available in stores early June
Breeders at Syngenta Flowers, LLC, part of Syngenta AG’s Lawn & Garden unit, have been working overtime to bring not one but two “sun”-sational new varieties to home gardens this growing season — Sunfinity™ Sunflower and Obsession™ Cascade Verbena.
It took nearly 10 years to develop Sunfinity, Syngenta’s branded sunflower that offers nonstop blooming, multiple branches, and more flowers all season long. Unlike traditional sunflowers that produce one flower late in the season and then die, Sunfinity will continually bloom, with an average of 50 blooms per plant from late spring through late summer or fall.
“Sunfinity has generated enormous enthusiasm,” said Sean Valk, head of Marketing, Syngenta Flowers. “We haven’t heard this much buzz since we introduced our Calliope® Interspecific Geranium.”
These vigorous sunflowers will grow to garden heights of 36”-48” and widths 24”-36” and are ideal for large garden spaces and patios. Sunfinity delivers value along the value chain from plug producers to brokers, growers, retailers and, particularly, consumers.
The other product is a new class of seed Verbena with a spreading and mounded habit, called Obsession Cascade. Obsession Cascade will quickly fill pots and baskets with vibrant, one-of-a-kind flower patterns. Obsession Cascade is hearty and continues to perform and flower in the garden well after many other varieties have died from disease.
“We’re pleased to bring innovation, beauty, and convenience to home gardeners,” said Scott Valentine, head of Syngenta Flowers for North America. “And we’re committed to working closely with our broker and Root and Sell customers to enhance service and drive value for the finished growers and retailers.”
Syngenta Flowers thoroughly tested and trialed these new products and acquired extensive technical knowledge on their proven performance and production. Worldwide, parent company Syngenta invests approximately $1.3 billion annually in R&D, more than $3.5 million every day of the year.
Syngenta Flowers’ go-to-market approach has a renewed focus on its core capabilities: innovative breeding, production of high-quality products, effective marketing and providing the best technical knowledge and information in the industry. The company’s pipeline of innovative, differentiated genetics intends to create opportunities and value for its customers and retailers.