Arysta’s campaign connects Vegetable Health with Pronutiva program

Arysta LifeScience has started a big marketing campaign to strengthen its Pronutiva program, which gathers Crop Protection solutions with the line of Biosolutions. The top message is that Pronutiva is a synonym of vegetable health. 

“Our major goal is to strengthen the concept of vegetable health and do the direct connection with Pronutiva. We want to clarify to farmers that Vegetable Health is done this way: Pronutiva. And Pronutiva is Arysta LifeScience,” explains Eduardo Miguez, Communication Coordinator of Arysta Brasil. 

The campaign will be aired until March of 2017 and includes several media outlets, such as spots on farm television programs, magazines and rural portals. The strategy includes a hotsite, sale stores, information booklet, bookcase and an exclusive app, which is under development.

“We want to make clear for the farmers that Arysta knows how to take cae of plants in all of the stages of the crop cycle in an integrated way: from plating to harvest; from seed treatment to the consumer’s table. This is Pronutiva: this is vegetable health,” highlights Miguez.