Jan. 31, 2017
Koppert Biological Systems is opening a new branch in Greece. The ‘Koppert Hellas’ office opens in July in Athens.
Koppert has already been active in Greece for several years through its very satisfactory relationship with Charantonis, one of Koppert's earliest distributors. Now that Charantonis is ceasing operations, Koppert has decided to work directly in Greece.
This will allow Koppert to keep and even strengthen its current market position, says Peter Maes, the director of the business unit for Europe. "We believe that the Greek agriculture and horticulture sector will develop in the coming years. Greek agriculture and horticulture is quite intensive, and because of the country's climatology this sector can be developed further in a sustainable way."
Koppert Hellas made a conscious decision to establish its offices in Athens. The logistics in Greece are complex, and it will be easiest to work on establishing a good distribution system from the capital. Charantonis's former agents will be the new distributors in the north and south of Greece, and on Crete, and will make an important contribution to these business efforts.