Rasi Seeds launches HyVeg brand vegetable seed in India
Dec. 21, 2009
The newly created vegetable seed brand HyVeg is committed to deliver innovation vegetable hybrids for the benefit of farmers and consumers. The dedicated vegetable division and the brand will develop hybrids of okra, brinjal, gourds and cluster beans. "We are aiming for a 10-15 per cent share of the vegetable seed market in the next three to five years," said Dr. M. Ramasami, Managing Director of Rasi Seeds. Dr. Arvind Kapur, CEO, Rasis Vegetable division stressed that "these research farms will develop and test hybrids for different agro-climatic zones. The 11-acre Kullu station, for example, is well-suited for cole crops (cabbage, cauliflower), while our 50-acre Bengaluru center will concentrate on tomato, okra, melons and hot pepper. Growers are willing to pay more for vegetable seeds, since the yields are higher. Vegetable seed production is also more complex and it is not easy to maintain high genetic purity and viability. That is why farmers rarely use saved seeds and prefer to buy," Dr Kapur added.
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