Feb. 27, 2015
2015 marks the 150th anniversary of BASF and BASF Crop Protection kicked off the anniversary year in the U.S. with the 9th annual media symposium, the Science Behind the Right Chemistry, at Commodity Classic in Phoenix, Arizona.
From developing ammonia synthesis processes to obtaining the industry’s first Plant Health label, BASF is a leader in providing innovative solutions to growers.
“Conscientious care toward the environment and society are two of the reasons for our long-term success,” said Paul Rea, Senior Vice President, Crop Protection, North America, BASF. “Sustainability is a core value that has supported our growth since 1865 into the world’s largest chemical company, and will take us into the next 150 years.”
Innovative Solutions for Agriculture
From 2015 to 2019, BASF Crop Protection plans to introduce 45 new products to help growers increase yield potential and grow healthier, more abundant crops. More than $1.5 million is invested daily into research and development to make those introductions possible. These new products will be part of a robust portfolio of industry-leading products that includes Priaxor® fungicide, Xanthion™ In-furrow fungicide, Limus® nitrogen management, Kixor® herbicide technology, and Engenia™ herbicide, which will be BASF’s most advanced formulation of dicamba. Engenia herbicide is expected to receive U.S. Environmental Protection Agency (EPA) registration this year.
“The innovations from BASF help our customers meet these challenges, and continually improve sustainability,” Rea said. “Our goal is to be there alongside our customers today, tomorrow and 150 years from now.”
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