S&W Appoints Robin Newell as Vice President of North American Sales

S&W Seed Company announced recently that alfalfa industry veteran, Robin Newell, has been appointed as the Company’s Vice President of North American Sales. Mr. Newell will have overall responsibility for alfalfa seed sales and marketing, with primary responsibility for S&W’s North America sales. His responsibilities include the dormant portion of the S&W brand including the key distribution relationship with DuPont Pioneer where he will provide continuing alfalfa product line guidance, as well as developing private label business relationships for dormant alfalfa varieties and expansion of the company’s overall presence within North America.

Mr. Newell comes to S&W Seed Company following 32 years in the seed industry with DuPont Pioneer, having served in various marketing, sales management, agronomy and business improvement roles. Since 2007, he was Senior Business Manager, Forage Products, based in Johnston, Iowa. In this role, he developed and implemented strategies for forage business growth including alfalfa seed. Mr. Newell held P&L responsibility for the Pioneer alfalfa product line worldwide, with the Pioneer brand holding the top market share in dormant alfalfa. He led the Pioneer Worldwide Alfalfa Planning Team, a multi-disciplinary group in place since 1994 representing finance, supply planning, production, research and product development, marketing and sales.