Insecticides India Limited (IIL) in association with Federation of Indian Farmers organizes farmers
Feb. 4, 2009
According to V.k. Garg (DGM) Insecticides India Ltd, “It gives us immense pleasure to announce that IIL as a part of its CSR activities has initiated farmer’s awareness programs at ARS Nellore. These training Programmes will act as a platform for farmers to have direct interaction with eminent scientists for better agriculture practices and thereby increase their crop productivity. In this program mainly paddy and mango crops were discussed.
There is huge potentiality in our agriculture to grow provided we make it a profitable occupation in our country. Our yields of major crops are still half of the world average. For example in our country paddy yield is about 12 qnt per acre, while in china it is more than 25 qnt. We can achieve this object by transition our passive cultivation to progressive cultivation through knowledge and technology transfer program and thereby promote the high yield agriculture. These programs in joint association with Federation of Farmers Association and the scientific community is a step in that direction. We have already conducted these programs in ARS Warangal and Lam Farm Guntur and we will continue to conduct in other places also in future.
We are also organizing a Distributor/Dealer Salesman Training Programme on January 26th 2009 at karimnagar, with an objective to train the salesman who are directly interacting with the farmers at the counters of the Distributor/Dealers. We aim to get them trained so that they are able to help and serve the farmers in a better way.
Last Year, Insecticides India Ltd had also started an awareness campaign "Jagrukta Saptah” that received tremendous support from the local channel partners. This campaign was initiated in the states of Haryana, Punjab, Rajasthan and Andhra Pradesh. A team of Agro experts and marketing personnel were deputed to conduct several meeting all around the state in the farms, shops and villages.
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