Insecticides India Ltd (IIL) in association with Federation of Indian Farmers today has organized farmer’s awareness program at ARS Nellore. The purpose is to create awareness among farmers for good agricultural practice and judicious use of pesticide. Gatherings of 200 progressive farmers from different villages is participating and are present at the seminar. The purpose of the seminar is to train them about good agriculture practices and in turn they will educate other farmers in their respective villages. Speakers included eminent scientists like Dr.V. Damodhara Naidu (Principal Scientist Head of the ARS-Nellore), Dr. D. Subba Rami Reddy (Principal Scientist – Entomology), Dr. D.Rama Chandra Reddy (Principal Scientist – Breeding), Dr.U.Veenitha(Scientist - Agronomy), Dr.T.Sujatha (Scientist – Weeds & Water Management). Also present were Mr. VK Garg (DGM – Insecticides India Ltd) and Mr. J R Reddy (ASM – Insecticides India Ltd).
According to V.k. Garg (DGM) Insecticides India Ltd, “It gives us immense pleasure to announce that IIL as a part of its CSR activities has initiated farmer’s awareness programs at ARS Nellore. These training Programmes will act as a platform for farmers to have direct interaction with eminent scientists for better agriculture practices and thereby increase their crop productivity. In this program mainly paddy and mango crops were discussed.
There is huge potentiality in our agriculture to grow provided we make it a profitable occupation in our country. Our yields of major crops are still half of the world average. For example in our country paddy yield is about 12 qnt per acre, while in china it is more than 25 qnt. We can achieve this object by transition our passive cultivation to progressive cultivation through knowledge and technology transfer program and thereby promote the high yield agriculture. These programs in joint association with Federation of Farmers Association and the scientific community is a step in that direction. We have already conducted these programs in ARS Warangal and Lam Farm Guntur and we will continue to conduct in other places also in future.
We are also organizing a Distributor/Dealer Salesman Training Programme on January 26th 2009 at karimnagar, with an objective to train the salesman who are directly interacting with the farmers at the counters of the Distributor/Dealers. We aim to get them trained so that they are able to help and serve the farmers in a better way.
Last Year, Insecticides India Ltd had also started an awareness campaign "Jagrukta Saptah” that received tremendous support from the local channel partners. This campaign was initiated in the states of Haryana, Punjab, Rajasthan and Andhra Pradesh. A team of Agro experts and marketing personnel were deputed to conduct several meeting all around the state in the farms, shops and villages.