Aug. 20, 2013
Since its arrival in Brazil in the late 1960s, the Japanese company became famous by how closely relates to distributors and producers it was, says FlavioPrezzi, President & CEO of Latin America Arysta. "Our service philosophy is based on the market to build a relationship of trust with partners, who see us as an accessible company, agile at giving out the most adequate solutions and, above all, it delivers what it promises," notes Prezzi.
Technology & Innovation - To perpetuate this trustful relationship, Arysta undertakes various initiatives which aim to contribute to the development of Brazilian agribusiness, always according to the challenges of higher efficiency and productivity, integrated to increase production, the reduction of used area and food security.
Its story shows a series of innovations with this purpose. A recent example is the launch of the Green Passport line of organic and biological products, focused on plant protection.
"Arysta's investments in sustainable technologies portrays the concern to keep a market increasingly interested in alternatives to ensure more safety for people and the environment, and strengthen the company's commitment to producing safe food for the entire population" emphasized Prezzi.
The ‘Spray Well’ Program deserves credit for its pioneering and victorious initiative. Arysta contributed to spread better practices of agrochemicals application to protect the undisputed man of the field. The program is developed in partnership with the Agronomic Institute (IAC). In six years of existence, the ‘Spray Well’ has trained over 32,000 people in 470 districts spread over 20 states. In total, the program units have logged more than 550,000 kilometers, enough to complete 12.5 laps around the world!
‘Spray Well’ is the best known program of education and awareness of Arysta. But it is not the only one. The environmental concern and dissemination of good practices is one of the company's values, recognized by its customers and partners, we have even benefited from the experience of Arysta in structuring their own projects, such as “Spray Well Pão de Açúcar” (Well Apply Sugarloaf), for example.
Expansion of the Green horizon - With the clear focus of meeting the needs of customers, the company - whose history is strongly marked by the performance in protecting the plants to soybean crops, vegetables, fruits, corn, cotton and cane sugar - also began to offer solutions in nutrition plant to improve the quality and productivity of crops, with the concept Pronutiva.
Aiming to further expand their business, Arysta also started to develop inputs for pasture area. In just over four years, it has established itself as the second player in Brazil
Adding value - The constant technical support is also one of the hallmarks of Arysta’s performance. Among the various initiatives, Arysta Fly is a reliable aerial survey to assist decision-making of the plants on the correct handling of herbicides and also the use of nutrition products in areas of nutrients deficiency in the sugarcane production.
The 45-year Arysta history in Brazil is told through its innovative solutions, exclusive services to the producers and high social and environmental concern. These have provided excellent results to the partners of the company and it has generated continuous agricultural productivity increase index in the country.
"The success of producers and distributors is the best recognition for Arysta in its 45 years of operation. With hard and professional work, focused on performance, we believe in sustainable growth of the company, alongside the growth of agribusiness, "emphasizes the president FlavioPrezzi.
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