NPMA and Bayer Launch Vision 2020 for pest management industry
Aug. 13, 2013
The multi-year initiative will identify future trends and equip the industry to enhance its value to society in the midst of emerging societal, economic, technological and regulatory issues.
As a first step, NPMA and Bayer hosted a workshop involving a group of 40 executives and senior managers of pest management companies. During the meeting, industry leaders were challenged to analyze current trends, predict the related implications, and imagine potential future scenarios in four major trend areas:
• Society and Demographics
• Technology and Science
• Regulation and Environment
• Economy and Markets
"Our goal with Vision 2020 is to imagine our preferred future as an industry, and take action to create that future," said Chris Pienaar, Director of Business Operations for Bayer's professional pest management and vector businesses. "We need to find a way not only to survive, but to thrive, in a changing marketplace, and the only way we can accomplish this is by working together as an industry."
Over the next several months, NPMA and Bayer will together develop executive summaries of each of the four initial trends discussed, focusing on the insights that can be gleaned for our industry. A culminating presentation will be featured during a special showcase at PestWorld 2013 in Phoenix.
"The outcomes from Vision 2020 are so important for the industry's future," said NPMA Executive Vice President Bob Rosenberg. "Both NPMA and Bayer have committed to building upon the discussions that took place."
As a part of this initiative, NPMA and Bayer are currently working on the development of a variety of related industry programs to support Vision 2020.
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