Bayer CropScience launches SeedGrowth brand to integrate seed treatment expertise

Date:06-28-2013

On Jun 27, the Bayer SeedGrowth symposium and first forum was launched with the witness of more than 20 General Managers from national top seed companies in Beijing, China. “This year is Bayer 150 anniversary and our SeedGrowth business also has more than 100-year history.” Country Head of Bayer CropScience (China), Rob Hulme addressed the opening, “The brand launch of SeedGrowth indicates Bayer is the only company that offers a fully integrated system for on-seed applications. With the integrated four expertise pillars i.e. Product, Coating, Equipment and Service, Bayer can deliver more professional and comprehensive solutions to China seed industry.”

New image integrates Bayer expertise

When Head of Marketing of BCS China, Kevin Cheng, Business Manager of BCS China, Mr. Pingya Tong, the famous researcher on corn seed industry from CAAS and Rob poured 4 bucket of balls into the desk, the new brand and image indicating Bayer SeedGrowth was officially launched.  The four parts and colors of the ball precisely represent the Bayer four expertises in seed treatment.

Innovative product makes Bayer roll the development of seed treatment even seed market. Coating and the technology improves seed appearance and planting ability. Seed treatment equipment meets different needs of seed companies based on their production capacity. At the last but not the least, SeedGrowth Application Center provides all-around service both in–house and in-field.

Innovative portfolio package

During the symposium, Hong Huang spoke with confidence, “Bayer walks more closely with seed industry by the event. With the weapon of innovative portfolio package, Bayer is always targeting to meet farmer needs.” The current products including Gaucho, Raxil, Langis, Vitavax and Rancona make Bayer as the leader of China seed treatment market. In the next few years, the pipeline like Sunato and rice seed treatment products will be mainly positioned in seed industry, aiming to share the excellent product resources with Bayer customers i.e. “Bayer Key Account” and finally solve farmer’s problem.

Cooperation to win-win

Bayer certificates “Bayer Key Account” to the key customers during the symposium. As the representative of the Bayer key customer, Mr. Peng Wu, General Manager of SinoSeed expressed, “Benefiting from the several cooperation with Bayer, we grow shoulder to shoulder in solid trust. The brand of Bayer SeedGrowth not only protects seed, also focuses in plant caring by the seed treatment technique, and then grows the seed company business.”

Establish the professional platform by Bayer SeedGrowth forum

Just after the symposium launch, the first Bayer SeedGrowth forum was kicked off. The expert in the industry, Mr. Pingya Tong gave a wonderful lecture. Bayer commits to establish a high-class sharing platform by the forum and shares with “Bayer Key Account” in terms of state-of-the-art technology and information with topics of marketing, production, and processing etc.

“Integration creates value, innovation makes difference”. Under the new business unit – Bayer SeedGrowth will continue help farmers in yield and income enhancement with scientist idea and farmer heart. Together with “Bayer Key Account”, Bayer will contribute to China agriculture development.