BASF survey reveals sustainability attitudes

According to a new BASF survey, a majority of consumers and growers agree that modern agriculture can achieve two critical goals simultaneously: Feed the world’s growing population while demonstrating responsible stewardship.

 

More than 80 percent of the growers and nearly 70 percent of the consumers who participated in the survey were confident that growers will be able to strike a balance between producing enough food for the planet and preserving it for future generations. “Technology and knowledge advancements” were cited by both groups as the primary reasons for their confidence.

 

“Technology is and will continue to be the number one driver behind our ability to meet the demands of a growing population in a way that stewards resources,” said Paul Rea, Vice President, U.S. Crop Operations, BASF. “We know there is no room for failure—we have to make it happen. This is what drives our commitment to invest $2 million a day in research and development on innovations that will help growers preserve the land and maximize yields.”