​Delivering value in crop protection: ADAMA’s approach to innovation

Date:01-09-2025

The crop protection market is rapidly evolving, driven by global trends that demand both innovation and adaptability. Growers today face numerous challenges, including tighter profit margins, increasing agronomic complexities and a more stringent regulatory environment. Compounding these pressures is the slowdown in new molecule development, which increases the need for solutions that maximize the effectiveness of existing active ingredients (AIs).

Growers require innovative, high-quality products that address these challenges while delivering strong returns on investment. They need tools that boost productivity, enhance sustainability and simplify farm operations—all tailored to their unique needs. ADAMA’s Value Innovation strategy is specifically designed to meet these demands. By emphasizing differentiated products powered by proprietary formulation technologies, ADAMA delivers tangible benefits such as rainfastness, improved leaf penetration and ease of use.

Value Innovation is more than just expanding ADAMA’s portfolio; it is a comprehensive strategy for delivering value at every step. From working with ADAMA’s channel partners to drive shared success, to providing training, product knowledge and superior customer service, and ensuring a responsive, cost-effective supply that meets growers' needs—ADAMA’s strategy is designed to support farmers and maximize their productivity. 

Proprietary Technologies: Performance Meets Sustainability

Decades of research and development have culminated in advanced formulation technologies that transform off-patent AIs into superior, patented products tailored to modern agriculture.

ADAMA’s proprietary technologies address both performance and sustainability. Some key innovations include:

• T.O.V.^® Technology: This oil-based formulation technology combines a contact fungicide with systemic AIs dissolved in oil, enhancing rainfastness and penetration. It delivers a user-friendly liquid pre-mix for broad-spectrum disease control and robust long-term management.

• Sesgama^® Technology: Built on a unique polymeric surfactant, this platform creates high-load suspensions with excellent stability, reduces packaging waste and minimizes environmental impact while improving usability by preventing nozzle clogging.

• Asorbital^® Technology: Optimizing penetration into cereal leaves, this solubilizing system optimizes AI uptake and efficacy, ensuring long-lasting protection and targeted delivery.

• Desidro^® Technology: Used in molluscicide products, this technology ensures superior pellet attractiveness, pellet integrity and rapid stop-feeding effects, with field tests showing a 70% faster pest mortality rate and a 90% reduction in feeding damage within the first three days.

Fostering Strong Relationships: The True Essence of Value Innovation

While innovation drives ADAMA’s product development, it is only part of the story. Value Innovation is also about the strong, lasting relationships ADAMA cultivates with its partners and customers worldwide.

These relationships are built on transparency, responsiveness and a readiness to adapt to ever-changing market needs. That's how ADAMA delivers tailored offers that align with the realities of modern agriculture.

ADAMA believes that the future of farming is one of efficiency, sustainability and adaptability. By combining cutting-edge technologies with a genuine commitment to building partnerships, ADAMA is evolving together with the agricultural industry and helping growers succeed in a complex and dynamic world.

Stay tuned as ADAMA continues to innovate and deliver high quality, differentiated solutions that benefit growers, the environment and the global food value chain.