Traitology rebrands as The Traits Company and expands crop portfolio

Date:01-07-2025

Traitology, a leading U.S.-based agricultural biotechnology company specializing in soybean trait discovery and development, has announced its rebranding as The Traits Company. This new name and brand identity reflect the company’s technical and operational progress achieved in less than two years since its founding.

Launched in April 2022 with a $25 million investment from GDM, a global leader in crop genetics — The Traits Company has rapidly advanced innovation in soybean trait development. Powered by this transformative investment and unparalleled access to GDM’s elite soybean germplasm, the company has made groundbreaking strides in trait discovery.

Encouraged by its early successes, The Traits Company recently expanded its research and development capabilities significantly. This includes the addition of a 25,000-square-foot high-tech research facility, a 5,000-square-foot greenhouse, and collaborations with multiple field-testing centers. Building on its foundational focus on soybeans, the company’s crop portfolio now includes major row crops such as corn, wheat, and sunflower.

″In under two years, The Traits Company has established itself as a pioneer in target discovery and trait development, driven by a robust research platform and cutting-edge infrastructure,″ said Fayaz Khazi, PhD, Founder and CEO of The Traits Company. ″Our trait pipeline now boasts over 20 programs in various stages of development, all aimed at enhancing and protecting soybean crop yields. This rebranding and expansion signal our commitment to advancing next-generation trait engineering across multiple key crops,″ Dr. Khazi added.

Looking ahead, The Traits Company plans to leverage GDM’s elite genetics in soybeans, corn, and wheat to strengthen its discovery and development pipeline. GDM’s extensive expertise in crop genetics, breeding, and field research serves as a critical foundation, enabling The Traits Company to accelerate product development with unmatched speed and precision.

The partnership between The Traits Company and GDM represents a powerful synergy of technological innovation and traditional breeding excellence. Together, they are driving a new era in agricultural solutions, empowering farmers with advanced products to meet the pressing demands of modern agriculture.

About The Traits Company

Based in Research Triangle Park, NC, The Traits Company is an agricultural biotechnology company focused on value-added trait development in row crops. The company’s unique platform integrates crop genetics, computational biology, and advanced breeding technologies to create products that enhance field productivity and promote sustainable agriculture.

About GDM

GDM is a global leader in plant genetics, advancing proprietary products for row crops. Known for its dedication to innovation, collaboration, and impactful contributions to the agro-industrial value chain, GDM operates in 15 countries and employs over 3,400 people.