Chia Tai’s solutions elevate Thai agriculture through smart technology, addressing the demands across the entire value chain

Date:12-02-2024

″Chia Tai aims to elevate Thai agriculture by ensuring that farmers benefit comprehensively across the entire value chain. This includes not only high-quality produce and stable income but also providing solutions that integrate high-quality inputs, autonomous agricultural technology, and machinery. These solutions are designed to attract the younger generation back to farming and promote long-term sustainable agriculture.″ – Ms. Supaporn Kietisirikajorn, Assistant Chief Executive Officer, Chia Tai Company Limited. 

Agriculture is a key profession for the Thai people, and Thailand is one of the world's major food producers. However, Thailand's agricultural sector is currently facing several challenges, including unpredictable weather conditions and the rising average age of the agricultural workforce. Without proper development, the future of Thailand's agriculture may be at risk, which could also impact food security and the livelihoods of the nation's people. 

Chia Tai Company Limited, Thailand leading innovative agricultural company, is committed to ensuring the stability and advancement of farmers, enhancing their ability to cultivate at an international standard. The company is dedicated to exploring new agricultural innovations to develop the Thai agricultural sector in line with its main objective of advancing sustainable smart agriculture. This will ensure that Thailand maintains its position as a plentiful source of rice and water. The transformation of Thai agriculture is led by Chia Tai’s key female executive, Ms. Supaporn Kietisirikajorn, Assistant Chief Executive Officer, who has led the agricultural technology business to collaborate with partners in presenting products, services, and solutions that cover every process of the value chain, from land preparation to post-harvest management. 

Ms. Supaporn stated that ″Effective agriculture begins with meticulous soil preparation and extends through to post-harvest management. Chia Tai is dedicated to developing solution that empower farmers to cultivate with greater efficiency across every stage of the process. Through strategic partnerships with industry leaders, we have crafted a comprehensive solution that seamlessly combines premium inputs, cutting-edge agricultural technology, and advanced machinery. This holistic approach not only enhances the capabilities of professional farmers, but also ensures they produce high-quality crops, secure sustainable income, and experience greater convenience in their farming practices—all through a unified, integrated solution.″ 

Unveiling the strategy of strengthening collaboration with partners in three key areas: 

Chia Tai's solution is the result of collaboration with partners to strengthen three key areas. These include Chia Tai’s leadership in the agricultural input market, with extensive expertise in products such as seeds, fertilizers, and plant protection products, which are combined with autonomous agricultural technologies from XAG, including unmanned aerial vehicles (drones) and smart steering systems. Additionally, the integration of agricultural machinery from Yanmar S.P., such as seeders and tractors, allows farmers to cultivate more efficiently, saving labor and time, while also enhancing precision agriculture. 

″Farmers who have experienced Chia Tai’s solutions shared with us that this year marks the first time in their farming careers that they didn't have to work the rice fields themselves. With the help of labor-saving machinery, their fields are well-maintained. XAG Thailand by Chia Tai, provided a drone team to offer guidance on drone operation for precise spraying of agricultural inputs, which proved to be more accurate than manual labor. This also saved a significant amount of time. The resulting rice yield was of high quality, and most importantly, their family and young generation returned to help with farming, fostering pride in the agricultural profession.″ Ms. Supaporn added. 

Driven by a commitment to elevate Thailand's agricultural sector, Chia Tai has expanded its role as a solutions provider to help farmers overcome challenges and cultivate more efficiently. The company has begun expanding its strategic reach beyond the rice fields in Bang Nam Priao to other areas across Thailand, delivering comprehensive solutions to support local farmers. With a focus on promoting smart agriculture through innovation and agricultural technology, Chia Tai aims to unlock solutions to various agricultural challenges and grow alongside the new generation of farmers, ensuring long-term stability and sustainability for Thai agriculture.