Yara North America launches YaraAmplix biostimulant portfolio to drive sustainable food production

Date:11-13-2024

Marking a significant milestone in the company’s commitment to advancing a sustainable, resilient food system; Yara North America is launching the YaraAmplix™ biostimulant portfolio in the United States and Canada. Backed by over five years of global and regional research and development, the YaraAmplix portfolio is designed to enhance crop resilience, nutrient uptake, and overall crop quality while promoting healthier soils and better adaptability to environmental stressors.

″At Yara, our mission is to support sustainable food production that not only addresses today’s challenges but also safeguards grower prosperity for future generations,″ said Geraldo Mattioli, senior vice president of Yara North America. ″The YaraAmplix biostimulant portfolio exemplifies this mission, which is backed by many years of global and regional research and development, delivering the quality and efficacy that growers and our channel partners expect from the Yara brand.″

Proven Performance and Quality

The YaraAmplix portfolio is distinguished by its unique formulation process and incorporating natural ingredients carefully sourced and extensively tested. Several products within the portfolio feature patented or patent-pending formulations, showcasing Yara’s commitment to innovation and quality. Each product has undergone stringent validation through trials on essential crops worldwide and across North America. From raw ingredient screening to lab, greenhouse, and field testing, Yara’s focus on quality ensures that YaraAmplix consistently meets the highest standards. One of the first featured products that Yara is bringing to customers is YaraAmplix PROCOTE OPTIMIZE™, which leverages Yara’s revolutionary coating technology. With PROCOTE OPTIMIZE™, retailers coat growers’ dry fertilizer with biostimulants, ensuring even distribution to every plant and supporting increased nutrient uptake for improved establishment, plant vigor and root development.

Investing in Biostimulant Innovation

To further drive advancements in sustainable agriculture, Yara is expanding its manufacturing and formulation capabilities with a new state-of-the-art facility—the largest of its kind—dedicated to fostering breakthroughs in biostimulant technology to meet global demands. This facility, along with Yara’s extensive network of agronomic experts, will enable continuous innovation, supporting growers and our retail customers with solutions grounded in rigorous testing and trialing protocols.