Bayer reaffirms its commitment to China at CIIE

Date:11-07-2024

The 7th China International Import Expo (CIIE) officially opened at the National Exhibition and Convention Center (NECC) Shanghai. With the corporate mission of ″Health for All, Hunger for None″ as the exhibition theme, Bayer, a global leader in life science, attends CIIE for the seventh consecutive year with its three divisions: Pharmaceuticals (and Radiology), Consumer Health and Crop Science, and continues exhibiting in two subsections. On the two booths of total record-high 800 square meters, Bayer showcases industry-leading products and cutting-edge technologies and fosters collaboration with local partners to reaffirm its long-term commitment to China, presenting a vision for a healthy bright future for the Chinese people.

Bayer's Booth in Food & Agricultural Products Subsection

″Congratulations on the successful inauguration of the China International Import Expo! Bayer is glad to be part of the expo for the seventh consecutive year with a record-high 800 square meters of exhibit space, which demonstrates our unwavering commitment to Chinese market,″ said Bill Anderson, Chairman of the Board of Management of Bayer AG. ″Together, we can drive meaningful change and make a real difference. Let’s innovate, collaborate, and create a brighter future for all, following our bold mission of ‘Health for All, Hunger for None’.″

Harnessing Innovation to Drive High-Quality Development

The CIIE, with its inclusive approach that brings together global expertise, has consistently served as an exceptional platform for the debut of numerous innovative products. As a dedicated annual participant, Bayer continues its century-long legacy of innovation with another impressive showcase. Featuring innovative treatments and diagnostics, quality-of-life health products, and solutions for sustainable agriculture, Bayer is showcasing many cutting-edge innovation products in the fields of healthcare and agriculture, including five China debuts, five CIIE debuts, and four ″CIIE Babies.″

Centering around the theme of ″Regenerative Agriculture for Future Farming″ and ″Innovation and Collaboration for China’s Seed Industry,″ Bayer's Crop Science Division once again introduces a series of farmer-centered agricultural solutions aimed at contributing to China's food security and rural revitalization. For example, the Bayer Lingfeng Program guided by the vision of ″Leading Growth, Boosting Harvest,″ the Root2Sucess™ brand that safeguard the health of root domain in multiple ways, and CropKey — new Crop Protection Discovery Approach that represents Agricultural New-Quality Productive Forces, all make their debuts at the CIIE. The booth also highlights the new chapter of the ″weed control expert″ Roundup^® with its 50th anniversary, Drone Plus™ — One-Stop Crop Protection Drone Application Service Platform aimed to build a ″product + service″ drone application ecosystem, and the only Phytobac^® mini Pesticide Wastewater Treatment System in China, providing stronger support for Chinese growers. In the seed sector, five new corn varieties — the DEKALB 2076, DEKALB 2036, DEKALB 288, V9903, and A2058 — along with core vegetable seed varieties from Seminis and De Ruiter, comprehensively showcase Bayer's strengths in local innovation.

Bayer Crop Science Booth at the 7th CIIE

Collaborating for Shared Growth and a Prosperous Future

The CIIE exemplifies openness and collaboration, setting the stage for shared growth. Its increasingly powerful spillover effects have vividly demonstrated to Bayer the immense potential of the Chinese market. At this year's CIIE, Bayer will sign agreements with more local partners, accelerating open innovation and further exploring vast possibilities for future collaboration. This initiative aims to deepen Bayer's close ties with the Chinese market and actively contribute to the creation of a hallmark of Chinese innovation.

In the field of agriculture, Bayer Crop Science Division will hold a Lingfeng Center Authorization Ceremony under the China Lingfeng Program, where attendees will witness the unveiling of No. 0001 Lingfeng Center and learn about the vision and objectives of the program. Bayer looks forward to welcoming additional cross-sector partners to join this program.

Opening the doors of the CIIE unlocks new opportunities with the world. Bayer will actively leverage this vital platform to continuously unleash its innovative potential, while looking forward to forging partnerships with global collaborators. Together, we aim to fuel high-quality development in China’s economy, contribute Chinese wisdom and strength to a brighter future in global health and agriculture, and create better lives for more patients, consumers, and growers.

Read the full report at SHINE