Agricultural giants Yanmar and Chia Tai forge strategic partnership to revolutionize Thai farming towards smart farming era

Date:10-14-2024

Yanmar S.P. Company Limited and Chia Tai Company Limited announced the strong collaboration to advance Thai agriculture on 3 October 2024. On this occasion, Mr. Ryosuke Yamaguchi, President of Yanmar S.P. Company Limited, and Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai Company Limited, honored their presence to sign a Memorandum of Understanding aimed at jointly enhancing farmers’ capabilities and addressing their challenges in a comprehensive manner in a bid to effectively elevate the Thai agriculture. The MoU signing ceremony took place at the 45th Anniversary Yanmar Show Fest 2024, held at the KICE International Convention and Exhibition Center, Khon Kaen Province.

Mr. Ryosuke Yamaguchi, President of Yanmar S.P. Company Limited, elaborated on the partnership, ″Chia Tai Group has undoubtedly been a dominant player across various agricultural businesses with long-standing presence in the agricultural sector. As for Yanmar, we have been known for our expertise in manufacturing and distributing agricultural machinery, such as tractors, diesel engines, and other implements. We are deeply committed to advancing cutting-edge farming processes and practices with focus on developing technologies and solutions that make farming more efficient. Through this partnership, we strive to combine our core strengths to eventually bring innovative solutions to the agricultural industry. Initially, we will be introducing drones and auto steering systems that will help boost agricultural efficiency and yields. In the future, we plan to explore the potential for further collaboration with the goal of expanding our partnership to offer comprehensive solutions from upstream to downstream.″

Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai Company Limited, said, ″As a comprehensive solution provider for agricultural success, Chia Tai has actively strived to explore innovative and cutting-edge technologies to enhance the efficiency of Chia Tai’s solutions, such as agricultural drones and machinery. These technologies are crucial pieces of the puzzle that combine all the agricultural inputs provided by Chia Tai's business units, including seeds, fertilizers, and plant protection products, and advance the Thai agriculture towards greater professionalism and smarter practices. The collaboration with Yanmar aims to integrate smart agricultural technologies and leverage the combined expertise and resources of both organizations to enhance key competencies and develop solutions that tackle the challenges faced by Thai farmers. This partnership is designed to benefit the Thai agricultural industry as a whole, while also contributing to sustainable food security for consumers.″