Haskelberg Nurseries and Yellow Brick AgTech announce launch of Canacado Hub

Date:09-09-2024

Haskelberg Nurseries, in partnership with Yellow Brick AgTech, announced the launch of the Canacado Hub, designed to revolutionize data management and decision making for avocado growers and cooperatives worldwide. 

"We are thrilled to launch the Canacado Hub, a tool that embodies our commitment to innovation and excellence in the avocado industry,″ said Udi Haskelberg, CEO of Haskelberg Nurseries, ″By leveraging big data and advanced analytics, we aim to empower cooperatives and growers to make informed decisions and achieve greater success."

The Canacado Hub was developed in a strategic joint venture between Haskelberg Nurseries and Yellow Brick AgTech, leveraging Haskelberg’s global industry experience and Yellow Brick’s internal software development team. The Platform is designed to enable both independent growers and cooperatives to share genetic, biotic, and abiotic data to identify the optimal combination of rootstocks and varieties for specific environments, optimize yields, and increase profitability. 

"The Canacado Hub represents a significant advancement in agricultural technology,″ said Johnathan Kol-Bar, Chairman of Yellow Brick Capital, ″Our collaboration with Haskelberg Nurseries has resulted in a powerful tool that not only enhances data collection and analysis but also fosters a collaborative environment for the global avocado community."

The Platform will enable cooperatives to consolidate and manage all orchard data in one secure, accessible location, allow users to benchmark performance and optimize resource usage, and enable partners and growers to report on the performance of their orchards through an easy intuitive interface accessed from a cell phone or tablet.

General availability of the first version of the Platform, specifically designed for avocado growers, is planned for October 2024. The companies plan to expand the platform with future versions for additional crops and products, providing the tools and insights growers need to optimize crop performance and drive growth. 

For more information or to schedule a demo of the Canacado Hub, please visit https://en.canacado.app/.

About Canacado: Canacado is a brand of Haskelberg Nurseries, combining decades of international experimentation and research to offer advanced avocado rootstocks. Founded in 1974, Haskelberg Nurseries is a leading provider of avocado and fruit tree seedlings in Israel, exporting materials and expertise globally.

About Yellow Brick AgTech: Yellow Brick AgTech, a subsidiary of Yellow Brick Capital, is dedicated to creating and investing in innovative agricultural technologies. With a portfolio that includes cloud-based software, irrigation hardware, and plant sensors, Yellow Brick AgTech is at the forefront of agricultural innovation.