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The 8th China Pesticide Exporting Workshop (2024 CPEW) was held in Hangzhou, China, on July 18 and 19, 2024. During the two-day meeting, 25 speakers at home and abroad steered in-depth discussions on 23 hot topics.
AgroPages is presenting reports on the seven key topics addressed at the workshop.
2024 CPEW Series 4: Developing end market with long-term and agile innovation strategy
Topic 6：From trading company to solutions provider, agrochemical foreign trade companies rebuilding a value chain
Amid the global pesticide market fluctuation, the weak demand from overseas markets poses an unprecedented challenge to international trade. As more and more manufacturers directly begin marketing and selling by themselves, foreign trade companies' living space is being squeezed more than before, forcing them to seek new growth and approaches to sustainable development. However, it is difficult for foreign trade companies to find a way to develop. In this context, AgroPages invited the leaders of three distinctive foreign trade enterprises, Shenzhen King Quenson, Agroskyrun Trading Co., Ltd and Pioneer Chemical, to share their experience in maintaining steady growth in the international agrochemical market in the changing times, achieved via their flexible and pragmatic business practices in the changing times. At the roundtable, the attendees focused on the topic – The end of a trading company is no longer a trading company. On this topic, an in-depth discussion took place concerning the future development of the agrochemical trade industry, whilst agricultural traders showed their special feeling and passion for the industry.
Yao Xueqiang, the founding partner of the LYDD agrochemical industry chain, chaired this roundtable. Ningbo LYDD E-commerce Co., Ltd is a leading Chinese agricultural B2B e-commerce platform for selling primary agricultural products and exporting pesticides and fertilizers. It takes a cloud factory as the core of the supply chain system. It forms a smart supply chain system with cloud logistics and warehouses committed to developing a digital ecosystem of Big Agriculture.
Yao Xueqiang, the founding partner of the LYDD agrochemical industry chain
He Jun, President of Shenzhen King Quenson, with 21-year industry practices, has shaped the company into a leading enterprise specializing in the export of agricultural means of production. At the roundtable, He Jun shared King Quenson’s business footprint, covering more than 60 countries and regions worldwide, particularly its intensive and extensive business network for pesticide production materials. The company not only gains a place in the markets of the Middle East, Africa, Central and South America, Southeast Asia and South Asia, but also commits itself to providing precision crop solutions to explore market value with customers. He Jun believes that brand building requires stepping over the ″two mountains″ - cost and profit, emphasizing the importance of common interests and in-depth cooperation with manufacturing enterprises. In the face of fierce market competition, He Jun suggests enterprises should bear a firm confidence and long-term win-win spirit. She advocates building a shared destiny community, working with partners to meet market challenges and achieve sustainable corporate development.
He Jun, President of Shenzhen King Quenson
Tu Zhan, President of NINGBO AGROSKYRUN TRADING, embodied his business philosophy in his deep understanding of the market and strategic planning. He has positioned the company as a profound market developer in the Latin American market, being farmer-centric, crop-dedicated and market-oriented to provide farmers with tailored solutions. Tu Zhan values the work team’s understanding of end-users’ needs to attach importance to the quick response to market change. This is the way to achieve value transfer and profit maximization when switching from production to distribution. Tu Zhan also spoke about the value realization process and the problems faced in the pesticide industry. Firstly, he pointed out that the process of pesticide production, up to sales, is a value transfer chain, but the realization of true value is achieved only when pesticides are applied to cropland and crops are growing well. Secondly, Tu Zhan raised the issue brought about by capital inflows: In pursuit of business efficiency and scale, industrialized production may contradict the principle of rational use of pesticides, which leads to something contradictory - Selling pesticides should be as cautious as selling medicines - no excessive use should be encouraged. However, from a business perspective, more use means more sales and production. Tu Zhan called on industry practitioners to consider the long-term benefits and social responsibility when chasing after commercial interests.
Tu Zhan, President of NINGBO AGROSKYRUN TRADING
Since its founding in 2005, Chen Yibo, President of Yangzhou Pioneer Chemical, has treated formulation development as its core strategy. With a precise market positioning, Chen Yibo has shaped Pioneer Chemical into a solid supplement to China’s mainstream technical material suppliers, focusing on filling up market gaps that are not yet covered or difficult to cover by mainstream suppliers. The company’s international trade began in Eastern Europe and then extended steadily to Central Asia and South America, gradually leading to the establishment of the company’s global business network. Chen Yibo knows the importance of establishing a deep cooperative relationship with suppliers. He regards trading companies as an essential bridge connecting suppliers and customers, dedicated to building a channel to create value for both sides. Chen Yibo advocates that enterprises should develop a differentiated development path based on their product characteristics and market positioning when setting out overseas strategies. He stresses that quality assurance and brand establishment are the keys to a company’s long standing in the international market.
Chen Yibo, President of Yangzhou Pioneer Chemical
In the exciting discussion session, the three business leaders picked several keywords which they understood would determine the future development of companies and the agrochemical industry. These keywords reflected their thoughtful consideration of corporate strategy and expressed their exact command of the future development trend of the agrochemical trade industry.
With her profound insight into the industry, He Yun proposed ″innovative formulation formula,″ ″mature crop protection solutions,″ ″smooth exportation″ and ″in-depth cooperation with domestic manufacturers″ which are her focuses of attention. These keywords demonstrate her emphasis on innovation, the value of cooperation, and her pursuit of trading efficiency.
From the market and product perspective, Tu Zhan chose ″end customers,″ ″overseas self-owned brands″ and ″individual product differentiation″ as keywords, reflecting his agile perception of market demand and persistence in brand building and product diversification.
Lastly, Chen Yibo expressed his global vision, presenting the keywords ″overseas formulation plant,″ ″innovative formulation formula,″ ″export policy″ and ″going global mode″ which highlight his deep understanding of the international market, product innovation, policy adaptation and globalization strategy.
July, 2025 China
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Mickey Shan | AGROPAGES
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