Quality Products, Global Presence - Zhongshan Chemical's Dual Drive

Date:06-03-2024

On May 21, 2024, CCPIA released the Chinese Top 100 Pesticide Sellers on, where Zhejiang Zhongshan Chemical Industry Group Co. Ltd. (″Zhongshan Chemical″ for short) secured the 11th position in the Top 100 China Pesticide Companies of 2024 with a sales revenue of RMB5.539 billion. 

The company’s key products, Baosanjin^® (35% Mesotrione + Nicosulfuron + Atrazine OD) and Wenhuo^® (30% Trifloxystrobin + Tebuconazole SC), were recognized as best-selling brands in the national plant protection market.

In a saturated agrochemical market with intense competition, Zhongshan Chemical achieved a significant milestone: a sales revenue of RMB5.539 billion, by prioritizing management and innovation.

Strengthened management to cement the foundation of quality and establish the Zhongshan brand

Quality is the cornerstone of an enterprise. Zhongshan Chemical stands firm on its commitment to ″Green pesticides originating from Zhongshan,″ meticulously adhering to ISO9001 quality management standards while manufacturing and distributing its technicals and formulations. Backed by a quality control team of over 30 members, the company embraces stringent international benchmarks for managing its technicals and formulations. 

Besides, it has established long-term, stable collaborations with multinationals such as Syngenta, Rotam, and ADAMA. Thanks to their unparalleled quality thresholds, the company’s formulation products have garnered confidence across diverse markets spanning the Americas, Australia, Europe, and Southeast Asia.

Take Baosanjin^®, a popular corn herbicide brand in China, for example. Since its introduction in 2019, 20,000 tons of Baosanjin^® have been sold and applied to over 130 million mu of farmland. Baosanjin^® possesses the following characteristics: Firstly, it utilizes self-produced high-quality active ingredients, namely 98% mesotrione and 98.5% atrazine, which meet export standards. This ensures the product’s stable efficacy and reliable safety. Secondly, the active ingredients of Baosanjin^® undergo a three-stage grinding process using pure oil suspension. They are continuously ground for over 45 minutes, making particle sizes as small as 1 micron. This gives the product excellent quick-acting properties and rain-fastness. Thirdly, Baosanjin^® incorporates a high-performance emulsifier from Indorama. This emulsifier disperses in water like a cloud, aiding in the rapid spread and penetration of the herbicide onto weed leaves. As a result, it provides corn farmers with excellent field effectiveness and resistance against hard water. 

Video 1: Water dispersion video of Baosanjin^®(right) with the precision grinding process

As a leading global provider of agricultural adjuvants, Indorama, in collaboration with Zhongshan Chemical, has jointly developed classic formulations such as 90% Atrazine WG, 80% Ametryn WG, and 80% Mesotrione + Atrazine WG. These formulations have set a benchmark for high-performance agrochemical products and deliver leading product experiences to global growers.

Video 2: Baoji^®(left) 1200ppm hard water resistance test

Fostering innovation to accelerate the layout of new technicals

Enterprises with the ability to innovate independently excel in a competitive environment. Zhongshan Chemical is a national high-tech enterprise involved in researching, developing, producing, and selling technicals and formulations. The company possesses innovation platforms such as the "Zhejiang Provincial Academician Expert Workstation," "Postdoctoral Program," and "China Torch Program Key High-tech Enterprise," which strengthen its leading position in technical and formulation processes.

In the field of conventional technicals varieties, through scientific management and continuous technological improvements, the company has established a complete industrial chain advantage in mesotrione (5,000 t/a), S-metolachlor (20,000 t/a), bentazone (8,000 t/a), atrazine, prometryn, terbuthylazine, ametryn, and other triazines (60,000 tons). New products have been registered or planned to be registered from 2023 to 2025 to meet the global market demand. These include prothioconazole, fluxapyroxad, pyroxasulfone, chlorantraniliprole, cyantraniliprole, propanil, pinoxaden, flumioxazin, sulfentrazone, and more.

Figure: Pyroxasulfone and fluxapyroxad technical registration certificates

In the second half of 2023, Zhongshan Chemical's base in Inner Mongolia successfully commenced the operation of its 20,000 t/a chlorantraniliprole TC project and 7,000 t/a propanil TC project, propelling the company to a leading position in the chlorantraniliprole and propanil markets. The Inner Mongolia base will continue introducing new TCs, such as pyroxasulfone, cyantraniliprole, pinoxaden, and fluxapyroxad, injecting fresh momentum into the company’s growth.

Focus on registrations, market expansion, and technical services

Zhongshan Chemical adheres to a global registration strategy that emphasizes leveraging its strengths in independently developed technicals and targeting core crops in the market, to become a leading global provider of agricultural solutions. The company holds over 220 domestic registration certificates and more than 600 registrations across 50 countries and regions worldwide. The company has established a specialized global registration team, and formulations based on nearly new compounds like pyroxasulfone, prothioconazole, sulfentrazone, fluxapyroxad, chlorantraniliprole, and cyantraniliprole are expected to receive approvals within the next three years. By the end of 2026, the company aims to achieve over 350 registrations in China and over 2,000 overseas, fully capitalizing on the advantages of its development in both domestic and international markets, as well as in technicals and formulations.

As market competition intensifies, the company's marketing team is transitioning into a service-oriented organization focused on excellence. All departments of the company, from research and development to production, logistics, and sales, adhere to the core value of putting the customer first, swiftly shifting their mindset from traditional trade-oriented sales to a customer-centric approach driven by technical services. The company has formed a professional sales force of more than 300 people. Through customer seminars, product outlets, field demonstrations, farmer meetings, and various technical services, high-quality products are recommended to growers, leaving a significant impression on customers worldwide.

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