IPL Biologicals introduces new brand identity & cutting-edge Microbot technology

Date:03-25-2024

IPL Biologicals Limited has announced the launch of its new brand identity and groundbreaking Microbot™ Technology, marking a significant milestone in its 30-year journey of excellence.

The redesigned logo is meticulously crafted to resonate with the farming community, encapsulating growth, nature, modernity and unwavering sustainability. As per the company, the new logo reflects its forward-thinking approach and dedication to excellence in agricultural innovation.

The revitalized brand identity includes a revamped packaging design, cautiously crafted to enhance user experience while maintaining the company’s hallmark quality and trust.

The new packaging embodies IPL Biologicals’ core principles of reliability and innovation. Distinct blue and green triangles categorize products, simplifying selection for customers, with blue representing CIB standard-compliant Bio-fungicides and Bio-Insecticides, and green signifying FCO standard-compliant Biofertilizers. Additionally, a specialized range of Biostimulants boasts a vibrant, unique design for easy recognition.

Mr. Harsh Vardhan Bhagchandaka, President of IPL Biologicals, commented, ″As we celebrate 30 years of agricultural innovation, we are thrilled to introduce our new brand identity and groundbreaking Microbot™ Technology. This transformation symbolizes our unwavering commitment to excellence and sustainability, empowering farmers and revolutionizing crop cultivation.″

At the heart of IPL Biologicals’ latest innovation lies Microbot™ Technology, an avant-garde agricultural solution born from the fusion of microbiology, genetics, and agronomy. Developed at the company’s Technology & Innovation Centre (TIC), Microbot™ Technology represents a revolutionary approach to crop nutrition, diseases, and pest management. Engineered with precision, this technology harnesses specialized microbial formulations and strains, meticulously selected and fine-tuned by IPL Biologicals’ esteemed team of scientists. Microbot™ Technology delivers targeted benefits, including augmented nutrient absorption, bolstered disease resilience, and efficacious pest control, empowering farmers to cultivate robust crops and maximize yields for a resilient and bountiful future.

Speaking about the new brand identity and salient features of the new packaging design adopted for all the products, Mr. Rahul Mathur, National Marketing Head IPL Biologicals said ″Understanding the importance of minimizing our environmental footprint, we have meticulously designed our packaging using sustainable materials that are biodegradable and recyclable. This eco-friendly packaging not only reflects our commitment to environmental stewardship but also ensures that our products are delivered to farmers in a manner that aligns with our values of sustainability.″

Baghchandka further added ″Our farmer-centric approach goes beyond just packaging. We have incorporated features in our packaging that enhance convenience and usability for farmers in their day-to-day operations. From ergonomic designs for easy handling to clear labelling and instructions, every aspect of our packaging is tailored to meet the needs and preferences of our farming community. By prioritizing the practicality and efficiency of our packaging, we aim to empower farmers with the tools they need to succeed while also promoting sustainable practices in agriculture.″